Examples Of Voluntary Codes Of Advertising Practice

Assignment Two Preparation for Task Two Voluntary Codes of Advertising Practise
The voluntary codes are codes of practice and other arrangements that influence, shape, control or set benchmarks for behaviour in the marketplace. They encourage companies and organisations to conduct themselves in ways that benefit both themselves and the community. They can also serve as a sign to consumers that the organisation's product, service or activity meets certain standards.
Voluntary codes exist for a range of industries, products and services, and address many aspects of marketplace behaviour. Some have become so much a part of the culture that consumers may not recognise them as voluntary codes. The care tags on clothing, for example, are part of a familiar standard adopted voluntarily by the garment
Explain how this voluntary limitation affects Coca Cola’s?
This affects Coca Cola as they would need to ensure they keep within the framework and follow voluntary codes of advertising practise as it can cause huge problems being fined. Especially, because they are a successful organisation and they would need to be aware as the pressure groups will raise the profile and awareness of their cause in the media. This can result in being damaging for the business and the businesses reputation.
Also, the consumerism is a social movement gives information to the consumers of businesses in programs like Watchdog. Therefore, it is important that Coca Cola are not doing anything wrong, which would cause problems. The acceptable language ensures to avoid offending consumers. This will affect Coca Cola as they would need to ensure they use acceptable language and the country they are advertising. It would need to be appropriate so it doesn't affect the organisation in the