Business p2 unit 2
There are a number of limitations and constraints that are involved within marketing products. These are:
Consumer law is a set of laws put together to ensure the customers are all cared for in the right way and prevent the business to perform in a complaint or rough stage within their business.
Sales of goods act 1979
The sales of goods act just implies that the business must ensure all their products are satisfactory and they sell goods to their requirements and it must meet the description.
Effects marketing activity as needs to be honest, clear and description needs to not be mislead
Consumer rights
Consumer protection from unfair trading regulations 2008
Fairness, all being treated the same
Targets business who do not treat their customers in the correct way
Consumer credits 1974 and 2006
Any complaints within the business, between another customer, will be settled by financial ombudsman service (FOS)
Updates on accounts (annual statement) for customers who provide credit or loans
Consumer protection (distance selling) regulations 2000
No face to face contact
(EBAY)
Clear information
Informed decision on their purchase based on the information given
Plenty of information
Data protection act 1998
Voluntary codes of advertising practice
Marketing activities are policed by the independent Advertising standards authority (case study) (ASA)
Pressure groups
Consumerism
Social movement that is giving consumers some powers over businesses
Watchdog – help consumerism by forcing business to accountable for their practices and products
Acceptable language
Acceptable language is very important when marketing a product. It is important that the language used is relevant and the business needs to ensure the words and not rude or inappropriate ensure they do not offend anyone, for example; religion, gender, sex, race.
Also include two real life case study examples explaining how this is breached.
1. What is the case involved,
Consumer law is a set of laws put together to ensure the customers are all cared for in the right way and prevent the business to perform in a complaint or rough stage within their business.
Sales of goods act 1979
The sales of goods act just implies that the business must ensure all their products are satisfactory and they sell goods to their requirements and it must meet the description.
Effects marketing activity as needs to be honest, clear and description needs to not be mislead
Consumer rights
Consumer protection from unfair trading regulations 2008
Fairness, all being treated the same
Targets business who do not treat their customers in the correct way
Consumer credits 1974 and 2006
Any complaints within the business, between another customer, will be settled by financial ombudsman service (FOS)
Updates on accounts (annual statement) for customers who provide credit or loans
Consumer protection (distance selling) regulations 2000
No face to face contact
(EBAY)
Clear information
Informed decision on their purchase based on the information given
Plenty of information
Data protection act 1998
Voluntary codes of advertising practice
Marketing activities are policed by the independent Advertising standards authority (case study) (ASA)
Pressure groups
Consumerism
Social movement that is giving consumers some powers over businesses
Watchdog – help consumerism by forcing business to accountable for their practices and products
Acceptable language
Acceptable language is very important when marketing a product. It is important that the language used is relevant and the business needs to ensure the words and not rude or inappropriate ensure they do not offend anyone, for example; religion, gender, sex, race.
Also include two real life case study examples explaining how this is breached.
1. What is the case involved,