Preview

Consumer Activism and Resistance Movements

Powerful Essays
Open Document
Open Document
1454 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Consumer Activism and Resistance Movements
| 2013 | | Institute of management sciences |

consumerempowerment and resistance movements | |

CONSUMER MOVEMENTS:
Definition:
The consumer movement is an effort to promote consumer protection through an organized social movement which is in many places led by consumer organizations.
The terms "consumer movement" and "consumerism" are used as equivalent terms in much writing. The traditional use of the term "consumerism" still practiced by contemporary consumer organizations refers to advancing consumer protection and can include legislators passing consumer protection laws, regulators policing these laws, educators who teach consumer policy, product testers who measure the extent to which products meet standards, cooperative organizations which supply products and services mindfully of consumer interest, as well as the consumer movement itself. The term "consumer movement" refers to only nonprofit advocacy groups and grassroots activism to promote consumer interest by reforming the practices of corporations or policies of government, so the "consumer movement" is a subset of the discipline of "consumerism".
HISTORY:
Unsafe at Any Speed: The Designed-In Dangers of the American Automobile by Ralph Nader, published in 1965, detailing resistance by car manufacturers to the introduction of safety features, like seat belts, and their general reluctance to spend money on improving safety. It was a pioneering work, openly polemical but containing substantial references and material from industry insiders. It made Nader a household name and initiated the concepts of consumer empowerment and resistance movements.
CONSUMER RESISTANCE MOVEMENTS:
Against Telenor:
The Norwegian telecom giant, Telenor, earned a very bad name in the Pakistani religious circles, and suffered extremist attacks on company franchises due to the company’s association with Nordic countries following publication of the blasphemous

You May Also Find These Documents Helpful

  • Powerful Essays

    Consumer behavior is the ways that consumers exhibit in searching for, purchasing, using, evaluating, and disposing of, products and services. The study of consumer behavior as a separate marketing discipline all started when marketers realized that consumers did not always react as marketing theory suggested they would (Ekström, 2003). Many consumers rebel at using the identical products that everyone else used, instead they prefer differentiated products that they feel reflect their own special needs, personality and lifestyles.…

    • 1915 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    CONSUMER PROTECTION- It is the protection of consumers in the marketplace through their own actions as well as the actions of the government to protect them. Consumers are always to be made aware of anything concerning the product.…

    • 557 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Business p2 unit 2

    • 310 Words
    • 2 Pages

    Consumer law is a set of laws put together to ensure the customers are all cared for in the right way and prevent the business to perform in a complaint or rough stage within their business.…

    • 310 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The term mass media within the extract means all the various mediums pressure groups can adopt in order out reach out to large numbers and to gain public attention and support for their campaign. Some popular forms of mass media would be television advertisements, such as the NSPCC’s recent 2013 television campaign ‘The things that children say’ is broadcast on all main satellite channels so that they can gain the attention of the British public. Pressure groups that use mass media campaigns are often well-resourced and well-funded groups; however some smaller groups such as the SAS maintain a presence on the internet through social networking sites such as ‘Twitter’.…

    • 1253 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    There are many stories that circulate about being in car crashes, with or without wearing seatbelts. This particular story however, outlines what will be a constant theme throughout my whole paper: the horrible effects of not being buckled up while driving. This is a mother’s story, a woman by the name of Samantha Babcock. As you read this, think of how much the safety of your loved ones means to you.…

    • 2059 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Week 4 Assignment

    • 933 Words
    • 3 Pages

    The United States Government has consumer protection laws are put into place to protect the consumer from fraudulent or unfair business practices. Consumers also have the responsibilities and their rights. There are six specific rights that consumers are guaranteed. Consumer rights are a relatively new development and did not come to be until the 1950’s. Until the 1950’s consumers were on their own if they bought goods that were faulty or unsafe. In 1962 President John F. Kennedy made it official announced the creation of the first four consumer rights which he called the bill of consumer rights. He told Congress that those four rights that consumers should have were the right to be heard, the right to be informed, the right to safety and the right to choose. Later in 1985 the UN backed the bill of consumer rights and added four of their own to the list including the right to a healthy environment, the right to redress, the right to satisfaction of basic needs and the right to consumer education. Each of these consumer rights is in place today and every consumer should be educated as to what their rights are.…

    • 933 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    ferris influence

    • 1215 Words
    • 5 Pages

    Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, idea, or experiences to satisfy their needs and wants.…

    • 1215 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    Prosperity HIST 202B

    • 1439 Words
    • 5 Pages

    Consumerism is telling people to consume and what to consume. Examples of consumerism included Listerine, cigarettes, shampoo, coconut oil, sun-maid raisins, and Coca-Cola. The question was, how did you know what people wanted. Surveys and statistical methods were used to determine what would sell better than others. The primary target would be housewives and middle class women, because they controlled the home and making sure it had the products their husband wanted.…

    • 1439 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Nikkel, Cathy. "Seatbelts still the bottom line for safety." Motor Trend Feb. 1996: 21. Student Resources in Context. Web. 24 Jan.…

    • 408 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Social Sciences Tma2

    • 1284 Words
    • 6 Pages

    The consumer society we live in today, offers us a wide and varied choice. In a consumer society is more about what we are into and why we consume the way we consume.…

    • 1284 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Seat Belt Laws

    • 1545 Words
    • 7 Pages

    While reading this paper it is important that you learn about seat belts and the new seat belt laws that plague our country today. It is crucial that you see why seat belt laws need abolished for adults. George Cayley first invented the seat belt in 1840. The first American patent was given in 1885 to Edward J. Claghorn. Nils Bohlin of Sweden created our modern day three-point seat belts in 1959. The standard issue for automobiles in 1964 had front seat belts only. In 1968, the standard automobile had both front and back seat belts (Mary Bellis).…

    • 1545 Words
    • 7 Pages
    Better Essays
  • Best Essays

    ASSOCIATED AUTHORS. (March 29, 2012). U.S. economy grew 3% in final quarter of 2011. Accessed March 29, 2012 at…

    • 337 Words
    • 2 Pages
    Best Essays
  • Powerful Essays

    Seat Belt Laws

    • 1989 Words
    • 8 Pages

    Veksler, David. “The One Minute Case Against Mandatory Seatbelt Laws.” One Minute Cases. Politics, 21 May 2007: 1-3. Web. 22 Sept. 2011. http://oneminute.rationalmind.net/mandatory-seatbelt-laws/…

    • 1989 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Consumerism refers to customers’ social and economic tendencies that encourage them to purchase goods and services in huge amounts. Consumerism is an unhealthy economical habit that often results from economic influence among peers. Studies show that most Americans go for shopping not because they are in need of what they want to buy, but mostly due to influence by other shoppers, most of whom are friends and peers. Middle-income earners are the worst hit by consumerism. They spend a lot of money on goods and products that they do not necessarily need or rather they do not require at a given time. Rich people, on the other hand, mind about the necessity of what they spend their wealth on, and thus they are not easily influenced by the trend of consumerism in the society. Consumerism affects poor people negatively in various ways. Poor people depend on middle-income earners and the rich for their economic survival. On the other hand, middle-income earners fall victims of consumerism and often diminishing their ability to support the poor. Hence, there is an increased enlargement of the economic gaps between the poor and the…

    • 2380 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Social Work in canada

    • 4194 Words
    • 15 Pages

    The "consumer movement". The concepts of "informal helpers" and the "consumer movement" will be defined in the module.…

    • 4194 Words
    • 15 Pages
    Powerful Essays