Case Study 16: Coke and Pepsi 1. Identify the ongoing issues in this case with respect to issues management‚ crisis management‚ global business ethics‚ and stakeholder management. Rank order these in terms of their priorities for Coca-Cola and for PepsiCo. Number 1 Priority: The major global business ethics I found in this case study was the whole issue with excessive water usage in their companies as well as the pollution of the water. The book explains that water is very sacred in India. Even
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Life-time examples: 1. In the Deliotte report‚ it is said 44% of respondents list business intelligence systems as enablers or disruptors that may threaten their business model‚ which makes it second most concerning technology threat. 2. One example of how business intelligence systems have been maximised is at women’s underwear manufacturer Maidenform. Their CIO Bob Russo said recently after implementing BI‚ “Providing targeted information at the right place and time is central to improving the
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Introduction The PepsiCo challenge is to keep up with archrival The Coca-Cola Company never ends for the world’s soft-drink maker. PepsiCo’s soft drinks (including Pepsi‚ Mountain Dew‚ and Slice) make up about one-quarter of its sales. (Bottling operations are run independently). Pepsi Co also owns Frito-Lay‚ the world’s number 1 maker of snacks such as corn chips (Doritos‚ Fritos) and potato chips (Lay’s‚ Ruffles‚ WOW!). PepsiCo sells its Gatorade sports drink and Tropicana orange juice brands
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Pepsistuff commercials made an offer of a Harrier jet—the famous high-tech "jump jet" used by the U.S. Marines. In a TV commercial that aired in 1995‚ Pepsi jokingly included the Harrier as one of the prizes that could be received with a mere 7 million Pepsi points. While that sounds like a lot of points to get from drinking Pepsi products (roughly 190 Pepsis a day for 100 years)‚ the company also allowed customers to purchase points for 10 cents a piece. Leonard did the math‚ and discovered that the
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Current Market Conditions Paper Productivity Coca is always looking for ways to improve their productivity to stay a top notch competitive in the market of soft drinks. Currently Coca is introducing a new system call MC9000. Coca-Cola’s deployment of Symbol’s flagship MC9000 mobile computers across EMEA operations is part of a strategic initiative to improve the efficiency‚ productivity and customer service delivered by its mobile workforce. The Symbol mobility platform replaces
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COMPANY PROFILE-PEPSI CO. (US) PepsiCo is a world leader in convenient foods and beverages‚ with revenues of about $27 billion and over 143‚000 employees. The company consists of the snack business of Frito-Lay North America and the beverage and food businesses of PepsiCo Beverages and Foods‚ which includes PepsiCo Beverages North America (Pepsi-Cola North America and Gatorade/Tropicana North America) and Quaker Foods North America. PepsiCo International includes the snack businesses of Frito-Lay
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Internacional Management Executive Summary - Kent chemical: organizing for international growth Kent Chemicals Pvt. Ldt. is a leading specialty-chemical company‚ which started as a family-owned rubber producing company in the United States and then expanded into international grounds with three significant business divisions: fire protection products division‚ medical plastics division and consumer goods division. As the corporation expanded to international markets‚ its subsidiary grew in size
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WAREHOUSE ACTIVITIES a) The Warehouse Functions The warehouse are a vital part of industrial or business concern‚ public and private undertaking‚ etc‚ and it must be designed to suit the particular needs of the organization concern. There is therefore no standard system‚ which can be universally recommended or applied‚ but of course of time‚ certain principle and practices of more or less general applications have been evolved. The warehouses in most organization
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and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies will provide a basis for understanding how the companies have come to be where they are today and how they run their companies. The company structure of each will also be briefly explained to provide an understanding of how management style is impacted. Marketing and Advertising The marketing skills that these companies possess are the reason both Coca-Cola and Pepsi are
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Low level Managers or first-line Managers…………………………………… 3 3.0 MANAGERIAL FUNCTIONS………………………………………………………. 3 3.1 Planning……………………………………………………………………….. 4 3.2 Organising……………………………………………………………………… 4 3.3 Leading or Directing…………………………………………………………… 5 3.4 Controlling…………………………………………………………………….. 6 3.5 Staffing………………………………………………………………………… 6 4.0 MODERN MANAGEMENT FUNCTIONS…………………………………………. 7 5.0 BENEFITS OF EFFECTIVE MANAGEMENT……………………………………… 7 5.1 Clear Vision……………………………………………………………………. 7 5.2 Coordination……………………………………………………………………
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