health clubs members in terms of psychographic segmentation such as lifestyles which are broken down into Activities‚ Interest and Opinion statement as well as the behavioral segmentation such as usage rates and finally to gain a better understanding about the Indonesian’s health club industry. Methodology In this particular study‚ 300 respondents were given a questionnaire to find out the orientation and motivation of health clubs members in terms of psychographic segmentation such as lifestyles
Premium Health club Psychographic Swimming pool
ASSIGNMENT 1 PepsiCo Inc – Evaluating Strategies That Have Helped Pepsi-Cola Remain A Top Brand Over The Years TYPE OF ORGANIZATION PepsiCo is an adaptive organization‚ able to contend with changes in its environment‚ while continuously seeking constant improvement and developing new ideas in the marketplace. PepsiCo has a decentralized organizational structure‚ with operational decisions made within the separate business units while being governed by policies at the corporate level. MISSION
Premium Coca-Cola Pepsi
A production concept is the oldest of the concepts in business. Business concerned itself primarily with production‚ manufacturing‚ and efficiency issues. It holds that consumers will prefer products that are widely available and inexpensive. Managers focusing on this concept concentrate on achieving high production efficiency‚ low costs‚ and mass distribution. They assume that consumers are primarily interested in product availability and low prices. This orientation makes sense in developing countries
Premium Marketing Product differentiation Psychographic
product ranges including cosmetics for both women and men and home range. In this sense the general public from all age groups can be seen as potential customers. Secondly the most important variable in defining possible segmentations is based on psychographic characteristics namely lifestyle which will be discussed in detail in the next section. In additional the Body Shop brand is a quite famous national brand for beauty products in the UK and its brand image is closely
Premium Psychographic Marketing L'Oréal
MARKET SEGMENTATION Bases for Segmentation in Consumer Markets Consumer markets can be segmented on the following customer characteristics. * Geographic * Demographic * Psychographic * Behavioralistic 1. Geographic Segmentation The following are some examples of geographic variables often used in segmentation. Region: by continent‚ country‚ state‚ or even neighborhood Size of metropolitan area: segmented according to size of population Population density: often classified as urban‚
Premium Marketing Psychographic
competitors. Customers and industrial buyers may be influenced by a wide range of factors and be in a variety of buying situations. 2.2a Consumer market There are four main criteria for market segmentation: Demography‚ Geographic‚ Psychographics and Behavior (Chee‚ D.‚ 2012) PepsiCo a large corporation‚ have subsidiaries in worldwide so PepsiCo will not want just to have a scale or a certain area. Furthermore Vietnam is a tropical country: “Geographical location has defined the basic
Premium Marketing Psychographic
strategies in accordance. In order to deliver value to the company and its shareholders‚ Red Bull’s environmental scan considers factors such as stakeholder analysis‚ the energy drink industry/market‚ competitor analysis‚ demographic variables‚ psychographic variables‚ and economic trends. In regard to stakeholders‚ Red Bull utilizes the P.E.S.T (Political‚ Economic‚ Social‚ and Technological) model of analysis. In regard to Political Stakeholders‚ the company is subject to the mandates of both domestic
Premium Marketing Psychographic Marketing plan
needs‚ wants‚ or demand characteristics. The objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment.” The four factors that affect market segmentation consist of behavioral‚ demographic‚ psychographic‚ and geographical differences. The Jaguar organization’s market segmentation consists of all four categories of the marketing mix. Jaguar’s Target Market The "Entrepreneur" (2014) website states that a target market is basically a group of consumers
Premium Jaguar Cars Marketing Psychographic
customer market from range 15year-old to 70 year-old. The foods and beverages are suitable for all type of customer. Therefore‚ the middle and high income level‚ approximately RM 2000- RM3000 is the target customer of Secret Recipe. Psychographic Variable In psychographic segmentation‚ Secret recipe has done a combination with other type of segmentation variables. On the view of lifestyle‚ individual nowadays prefer to have their meals in middle class restaurant. Therefore‚ Secret Recipe has made their
Premium Penang Shopping mall Marketing
Bookmark not defined. 2.3 How can firms benefit from a multidimensional approach to segmentation? Error! Bookmark not defined. 3.0 Target Market Identification 3.1 Geographical Traits Error! Bookmark not defined. 3.2 Demographic Traits 3.3 Psychographic Traits 3.4 Behavioural Traits Error! Bookmark not defined. 4.0 Target Market Collage 5.0 Completion of Discussion/Rationale of the Target Market Collage Images Chosen Table 1 6.0 Reference lists 1.0 Situation Analysis 1.1 Current Marketing
Premium Marketing Psychographic