Grand Strategies Grand strategies are also called strategic thrusts. They provide basic direction for specific strategic actions and functional tactics. Some grand strategies are used together and reinforce each other and some are usually employed singly. Grand Strategy General plan of major action to achieve longterm goals Falls into three general categories 1. Growth 2. Stability A separate grand strategy can be 3. Retrenchment defined for global operations Grand Strategy:
Premium Strategic management
Introduction Foreign Direct Investment (FDI) is a key component of the global capital flow that entails world economic growth through investment opportunities. As an investment tool FDI also affect the aggregated growth of the host country. FDI as a share of GDP has become the largest source of capital moving from developed nations to developing ones. FDI inflow usually involves starting new production facilities namely Greenfield investments or purchase of existing business through mergers and
Premium Investment Gross domestic product Economics
RQ: To what extent can PepsiCo use viral marketing for market entry to launch their new brand of biscuits into the Indian market? INTRODUCTION 1. BACKGROUND OF PEPSICO INDIA PepsiCo re-entered India in 1989 and is headquartered at Gurgaon near New Delhi. Currently‚ PepsiCo India‚ has 19 different product lines that generate an annual revenue of $ 10 billion. The present product portfolio is as follows: Beverages * Iconic refreshment beverages: Pepsi‚ 7UP‚ Nimbooz‚ Mirinda‚ Mountain
Premium Marketing
Strategy Evaluation: Introduction Participants in strategic evaluation Analysis of External Environment Organization Setting objective (Long & Short Term) Strategy Formulation Strategy Implementation Organization Strategy Evaluation Strategy Evaluation: Strategy Evaluation can be defined as a process of determining the effectiveness of a given strategy. Therefore‚ the purpose of strategy evaluation is to evaluate the effectiveness of a strategy that the organization to achieve
Premium Strategic management Strategy Management
Impact of Foreign Direct Investment (FDI) in India’s retail sector. ABSTRACT: Retailing in India is one of the pillars of its economy and accounts for about 15 percent of its GDP. Organized retailing is absent in most rural and small towns of India. Supermarkets and similar organized retail stores account for just 4 percent of the market. The main fear of FDI in retail trade is that it will certainly disrupt the livelihood of the poor people engaged in this trade. The opening of big
Premium Retailing Shopping mall Investment
INT BUS 721 KUNAL HARIDASANI 1700105 Table of Contents 1. Executive Summary: 3 2. Introduction: 3 3. Company Background: 3 4. Internal Analysis 4 4.1. Porter’s Generic Business Strategies 4 4.2. Value Chain Analysis: 4 4.3.3 PRODUCT LIFE CYCLE: 5 5. EXTERNAL ANALYSIS 6 5.1Initial Country Screening: 6 5.2 THE ECONOMIST MODEL OF COUNTRY ANALYSIS: 7 5.3. Porter’s Five Force: 8 6. Recommendation 8 7. APPENDICES 10 8.REFERENCES:
Premium Strategic management Energy drink Drink
Strategy and planning essay 1. Executive Summary: In this research paper we will briefly discuss about the essential factors that involved in strategic planning and decision making and the change management and the importance of change management. The essay is all about the important strategic tools which can be implemented in order to get an excellent strategic plan. In conclusion the back bone of any organisation which tends to become a success lies upon each and every decision they make and
Premium Strategic management Management Boeing
impact of FDI in various sectors. Submitted To: Dr. Yamini Karmarkar Submitted By: Ajay Gulani “Recent Trends in Indian Economy- An impact of FDI in various sectors” INDEX Abstract Introduction Research Question and Objective Literature Review Research Methodology Expected Outcome Bibliography ABSTRACT FOREIGN DIRECT INVESTMENT is an important catalyst for accelerating Indian economy. The productivity level of FDI is higher
Premium Investment Economics Economy
CHAPTER Operations Strategy and Competitiveness Before studying this chapter you should know or‚ if necessary‚ review 1. 2. The role of the OM function in organizations‚ Chapter 1‚ pp. 3–4. Differences between strategic and tactical decisions‚ Chapter 1‚ 9–10. 2 LEARNING OBJECTIVES After studying this chapter you should be able to 1 2 3 4 5 6 7 8 9 Define the role of business strategy. Explain how a business strategy is developed. Explain the role of operations strategy in the organization
Premium Management Strategic management Productivity
Pepsi’s Entry into India: A Lesson in Globalization Case summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late 1980s. Initially the company found it very hard to sell itself to the Indian government as the Indian economy was highly regulated. So to lure Indian government Pepsi Co made promises of working towards enrichment of the rural economy Punjab by getting involved in the agricultural activities. Pepsi
Premium Coca-Cola Soft drink Marketing