1. What are economic characteristics of the bottled water industry? If we define the economic characteristics in term of macro environment‚ there is several ways that we can categorize as the follow; Market size and growth rate The bottled water industry has a high potential in growth rate and in the terms of sales volume or per capita consumption rate. For example‚ the United States’ capita consumption of bottled water lagged those of soft drinks by more than a 2:1 margin. In term of
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soft drink variants. In current scenario‚ Pepsi faces stiff competiton from Coke and Thums Up which cater to the black carbonated soft drink segment. Pepsi has been an individual brand of PepsiCo while Thums Up was re-launched by Coca-Cola to compete against Pepsi. The individual branding style had enabled PepsiCo and Coca-Cola to be the market leaders in the carbonated soft drink industry. Brand extensions are facilitated with individual brands thereby giving the brands an opportunity to garner a
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The soft drink market is a duopoly worldwide and India is no exception. 95% of sales are shared between 2 companies- PepsiCo and Coca-Cola. Soft-drink is a product with very little differentiation and high degree of impulse purchases. Given these two facts‚ Place and Promotion assume paramount importance in the marketing of soft-drinks. Through this report we intend to discuss the approach for addressing a particular managerial decision problem of 7UP. It is with this intention we have decided
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drinks rises. It was considered as the waiting time for how the market respond. Also‚ the company aimed to establish their brand as much as in Kirana stores in metro areas as in a neighbourhood supermarket. Watching this in line‚ it was seen that Pepsico also had started cutting prices in some markets. Coca-Cola‚ being the leader in Indian market with approx. 51% market share‚ owes its success reason to Parle and Cadbury Schweppes by acquiring them. Pepsi entered the Indian domain by partnering with
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| Personality | Energizing | Exhilaration | Irreverent | Quenching | Excitement | Daring | Great Taste | | Fun | | 5 possible choice of ads‚ before Pepsico for the superbowl * Labor of Love * Cheetah Ad * Dew or Die * Mock Opera * Showstopper 3 to be chosen among the above 5 above which would enable Pepsico to project
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Capella MBA 6152 Heather Miller Company analysis MBA6152 Table of contents I. Introduction II. The Inception of the Coca cola industry III. The micro environment of Coca cola IV. The Macroeconmics of Coca cola V. Oligopoly- Coca Cola
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COMPANY INTRODUCTION PepsiCo is a world leader in convenient foods and beverages‚ with 2005 revenues of more than $32 billion and more than 157‚000 employees. The company consists of Frito-Lay North America‚ PepsiCo Beverages North America‚ PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sales at the retail level of about $85 billion. Many of PepsiCo’s brand names are more than 100-years-old‚ but the corporation
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ECONOMIC FACTORS Economic recession can be one of the most important factors that influence Coca-Cola Company. The behavior of consumers changes during recessions. They have less money to spend and cut back personal spending in response to the overall decline in economic activity. Due to this fact‚ sells of Coca-Cola Company can fall by in Europe as now there is a recession. However‚ this worldwide company has huge brand awareness‚ unique selling point and due to this fact sales are still growing
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Advertising‚ What Is It ? Advertisements are methods used to commercialize a product or anything else‚ such as AA meetings‚ a garage sale‚ etc. Advertising is used mainly to influence specific audience or all audiences to buy the product. For example‚ my product is advertising Reebok and is concentrating on people who play American Football. The advertisement is using the testimonial* method to advertise Reebok. The purpose for advertising is to commercialize a product or anything else to a certain
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