Nike was founded in 1964 as Blue Ribbon Sports by University of Oregon track athlete Philip Knight and his coach Bill Bowerman‚ and officially became Nike‚ Inc. in 1978. The company takes its name from Nike‚ the Greek goddess of victory‚ and adopted the well-known logo‚ called the “Swoosh”‚ first used by Nike in 1971. Nike produces a wide range of sports equipments. Their first products were track running shoes‚ for a wide range of sports including track & field‚ tennis‚ baseball‚ Association
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Table of contents: Page no. 1. Introduction 1 2. Investment appraisal 2 3. Payback method 3 4. Present value (PV)‚ future value (FV) and net present value (NPV) 5 5. Project 1 6 6. Comparing projects 11 7. Conclusion 12 8. References 13 9. Bibliography 14 Introduction: In 21st century business is much more developed and competitive as well with the presence of so many competitors
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Common Appraisal Errors Error Contrast Effect Definition Tendency of a rater to evaluate people in comparison with other individuals rather than against the standards for the job Example Think of the most attractive person you know and rate this person on a scale of 1 to 10. Now think of your favorite glamorous movie star. Rerate your acquaintance. If you rated your friend lower the second time‚ contrast effect is at work. A new supervisor noticed an employee who was going through a divorce performing
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A SUMMER TRAINING REPORT ON EFFECTIVENESS OF PROJECT APPRAISAL HARYANA STATE INDUSTRIAL & INFRASTRUCTURE DEVELOPMENT CORPORATION LIMITED Submitted to Kurukshetra University‚ Kurukshetra in the partial fulfillment of the requirement of Master of Business Administration (MBA) (Session 2011-2013) Under the Guidance of: - Submitted by:- MR. ADDARSH
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SHAH & ANCHOR KUTCHHI ENGINEERING COLLEGE DEPARTMENT OF MANAGEMENT STUDIES PROJECT SUBMITTED ON: 25/05/2013 PROJECT SUBMITTED BY: AKSHAYA.U.BHADALKAR ROLL NO: 1 COMPANY NAME: BANK OF INDIA PROJECT REPORT ON: CREDIT APPRAISALS 1 GENERAL INFORMATION ABOUT THE BANK Bank of India was founded on 7th September‚ 1906 by a group of eminent businessmen from Mumbai. The Bank was under private ownership and control till July 1969 when it was nationalised along with 13 other banks
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strategies that Nike has created in tandem with the Football World Cup. The report examines the performance of Nike in relation with the Football World Cup and also tried to find out whether there were any alternatives to get an even better result. In this report I also compared Nike with its closest competitor‚ Adidas and evaluated the critical differences between these two organizations based on the marketing strategies that they have adopted to become successful. 1. Introduction Nike is the leading
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cause much rubble in the new companies operations. However‚ future political challenges cannot be ruled out. Nike being number one sportswear in the USA‚ its profits‚ turnovers‚ marketing sponsor ships and advertising surmount all other sports wear companies. This company is not only positioned as a market leader but also leaders in the industry labor practices initiatives. Although Nike had suffered bad publicity over the last decade‚ for various reasons‚ it is best placed in the political climate
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Nike Inc. Prepared by: Chuck Viasi MBA 330 - Innovation and Technology Management August 11‚ 2012 ------------------------------------------------- Executive Summary Nike‚ Inc. is a globally-recognized athletic sports apparel company with strong brand loyalty. The foundations of Nike’s success today were established by its Co-Founders Phil Knight and Bill Bowerman in 1972. As an athlete and a coach‚ their relentless pursuit of improved athletic performance instilled a competitive spirit
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SEGMENTATION‚ TARGETING AND POSITIONING OF NIKE SUBMITTED BY: SAHIL MEHRA BHARAT SHARMA SHAJEE KHALID RITIKA CHADHA SANYOG CHANDRA SANDHYA TANWAR ROHIT KUMAR MARKET SEGMENTATION Nike falls under niche marketing. They have a narrowly defined customer group seeking a distinctive mix of benefits. Their products are mainly aimed at both men and women looking for sports apparel. Nike promises their customers comfort
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Introduction: Nike is famous known as an athletic shoe producer. It has the biggest market share in America and a global reputation for sports equipment. For Nike‚ buyers never worry about the quality because it’s professional. It was born in 1972 and bought Converse in 2003. Nike commits itself to the mission statement: “if you have a body‚ you are an athlete”. According to the website of Nike‚ their goal is to help athletes on every level to reach their potential and make benefit for shareholders
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