Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
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Introduction China is one of the world’s major countries. It’s situated in central and East Asia. It’s known because of its rich population‚ a rising economic super power and its different style of management. China is a country with golden history. Especially‚ its Chinese Revolution brought a lot of progress in all its sectors. . World politics is becoming even more dynamic and different blocs are emerging in the world. These blocs are of multiple nature‚ among them are the countries‚ which
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technology. Ellison and his co-founders‚ Bob Miner and Ed Oates‚ realized there was tremendous business potential in the relational database model—but they may not have realized that they would change the face of business computing forever. SWOT Analysis Oracle has a growth strategy that focuses on acquisitions of complementary companies‚ products‚ services and technologies. Over the previous 4 years‚ Oracle has significantly invested in acquiring companies like BEA Systems in 2008‚ Hyperion Solutions
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Rivalry Unlike what one would expect‚ KFC has little rivalry with similar fast-food chains in China. The primary reason is that their core products are different‚ as in they sell different kinds of fast-foods with very different tastes and styles. For example‚ if KFC raised its price for chicken by a small amount‚ Chinese chicken lovers who may not be as accepting to pizzas (many Chinese people strongly dislike the taste of cheese) are not going to switch to Pizza Hut just because the price
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other adventures being chosen‚ living their lives‚ choosing their classes. Me… in my early 20’s and still living with my parents‚ working in the family business – The Trade Depot. It’s not a bad job‚ meeting new people daily. Hearing about their quests and adventures. We trade with a variety of races‚ making our Trade Depot a lot larger than others‚ as many others will only trade with their own kind. I think it’s stupid on their part but what do I know. The Trade Post is the only thing I know.
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PEST Analysis of Indian Market for the Apparel Industry 1. Political Factors: The proliferation of international trade and liberalization of the global trade regime has dawned in India with the implementation of several programs by the Government of India (termed as GOI from now onwards in the report) to help the textile and apparel industry adjust to the new trade environment. In 2000‚ the GOI unveiled its National Textile Policy (NTP) 2000‚ aimed at enhancing the competitiveness of the textile
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Chapter Plot summary quote 1:Coin Leah and her mum Joan were on their way to China and they want find out the secret of a half on China Coin which lift by Leah’s father. Leah didn’t like the weather of Guangzhou‚ she felt not belong to China. China is not her home. She was not Chinese‚ not even ABC-Australia born Chinese. P10 No‚ she wasn’t going home. She was just ducking into a strange and probably hostile country to finish what Dad had started.p11 For Joan the coin was the key to a lost
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Home‚ My Sweet Home I don’t know the meaning of the word “ordinary”. Ordinary. Some regard mundane as dull‚ but some do not. I love uniqueness‚ but also love commonness. I believe that there is a bountiful criterion for “ordinary”. I thought my life was quotidian‚ before I faced a new life with a new family. My life was quite different with them‚ but their life was normal‚ too. After all this happened‚ I pondered about the definition of “ordinary” and the “ordinary” life. I was just an audacious
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HTC- Something Beautiful Is Coming Internal Analysis History and Growth HTC was founded in 1997 by Cher Wang and her husband. Wang wanted to manufacture personal digital assistance under contact of established brands. However‚ the company failed to convince buyers. Instead remained focused on contract manufacturer’s mobile phones according to its customer’s strategic priorities. Cher approaches the business with the eyes of the customer.HTC had nututred contacts into valuable business relationships
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Lenovo is one of the largest computer company in the world. However‚ because of the policy of its home country supports the development of modern high science and technology‚ that encourages Lenovo to improve new information technology application‚ cloud computing and so on. Also‚ China encourages exportation‚ which means that Lenovo can successfully enter into the oversea markets. The state council of China actually set up a new policy which includes the implement of software value-added tax preferential
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