Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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hybrid cars into use within China within the next few years. Seeing as how Honda is already producing hybrid cars‚ they will be able to expand and increase the production of these cars to fill the wishes of the Chinese government. There are also however‚ restrictions being placed on car ownership is many large Chinese cities. This is to reduce congestion and traffic. This means that because of possible increases in taxes and/or legal restrictions‚ there may be a fall in demand for cars‚ which
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KUALA LUMPUR‚ MALAYSIA Case Study (Mixed Use Tunnel) Project Summary: Malaysia is a federation of thirteen states and three federal territories‚ located on the Malay Peninsula south of Thailand and the northwest portion of the island of Borneo. The country is home to over 27 million people‚ with roughly 1.6 million people living in the capital city of Kuala Lumpur‚ which is situated in the southwest part of Peninsular Malaysia and covers 244 square kilometers. The entire Greater Kuala Lumpur
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ABSTRACT This document provides information for a report to congress on Smart Grid security as required by Section 1309 of Title XIII of the Energy Independence and Security Act of 2007. The security of any future Smart Grid is dependent on successfully addressing the cyber security issues associated with the nation’s current power grid. Smart Grid will utilize numerous legacy systems and technologies that are currently installed.Therefore‚ known vulnerabilities in these legacy systems must
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This paper outlines the benefits of environment influence on business. The paper specifically discusses about the FirstGroup Plc and environment influence of PESTEL analysis. what is the impact on the business of the stakeholder such as‚ Governments‚ customers and communities. The paper concludes the FirstGroup Plc strategy to overcome the demand of the customers risen above the pack because of its extremely ethical and highly exposed business practices‚ both in regard to its sourcing and its treatment
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POLITICAL ANALYSIS TAXATION As of 1 January 2001‚ South Africa’s territorial system of taxation (or source-based system) was replaced with one based on worldwide incomes for resident companies‚ including resident branches of foreign companies. In order to preserve some of South Africa’s appeal as an "off-shore" location for international headquarters‚ a separate regime for non-resident International Holding Companies (IHCs) is maintained which allows for income from foreign subsidiaries
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PEST Analysis The PEST analysis is used in this report to evaluate the political‚ economic‚ social and technological aspects of the macroeconomic environment in the targeted market‚ Russia. This study helps to frame the basis for the decision-making about a possible market entry. Thus‚ it is of vital importance to scrutinize the macroeconomic environment as part of the market research. Political and Legal Aspects According to the Russian 1993 Constitution‚ Russia is a democratic federative state
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Ali Alsharif ENG 99 Professor McCoy 20 November 2013 Smart Phones and Communication No secret to anyone that the period in which we live is a period of cell phones‚ internet and social networking. Examples of this are forums‚ Facebook‚ Twitter‚ BlackBerry Messenger‚ the “Whatsapp‚” lnstagram‚ and many more sites and programs of social communication. Now the majority of people around the world have Smart Phones and it does not matter if it is an iPhone or an Android‚ it matters how they use
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Table of Contents Introduction to Fast Food Industry in Bahawalpur 1 PEST ANALYSIS 1 POLITICAL 1 ECONOMICS2 SOCIAL / CULTURAL 2 TECHNOLOGY 2 SOURCES OF INFORMATION3 Introduction to Fast Food Industry in Bahawalpur Today‚ eating out definitely is part of modern lifestyle‚ or can be said as necessity of modern age. Fast food is mainly targeted to youngster who is providing the fast food Restaurant the most revenue. The high fat foods taste good to these youngsters‚ which in turn
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INTRODUCTION OF TELECOMMUNICATION INDUSTRY Telecommunication is the transmission of messages over significant distances for the purpose of communication. In the modern age of electricity‚ telecommunications has involved the use of electric means such as the telegraph and telephone‚ the use of microwave communications and the use of fiber optics. The telecom industry plays an important role in the world economy and global revenues in 2008 were ~USD 4 trillion‚ expected to grow at a steep 11%
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