Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
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Background information 3 II. Executive summary 3 A. Sofitel Metropole Hanoi Hotel situation analysis 4 I. External environment 4 1. Macro environment 4 2. Micro environment 7 II. Internal environment 10 III. SWOT ANNALYSIS 11 B. Where do we want to be ? 12 I. Why do we need to be innovative? 12 II. Sofitel Metropole Hanoi hotel ’s mission and vision 13 C. How will we get there? 13 D. Marketing mix 4Ps for Sofitel Metropole Hanoi Hotel 18 I. Product 18 II. Price 20 1. Based on occupancy 21 2. Based on customers
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the Company ............................................................................................... 7 Situational Analysis .......................................................................................................... 8 Macro Analysis ................................................................................................................. 9 PEST Analysis .............................................................................................................. 9 Political
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n 1994 in Rwanda‚ a million members of the Tutsi tribe were killed by members of the Hutu tribe in a massacre that took place while the world looked away. "Hotel Rwanda" is not the story of that massacre. It is the story of a hotel manager who saved the lives of 1‚200 people by being‚ essentially‚ a very good hotel manager. The man is named Paul Rusesabagina‚ and he is played by Don Cheadle as a man of quiet‚ steady competence in a time of chaos. This is not the kind of man the camera silhouettes
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Soldiers looked for ways to communicate their experience to those who were not soldiers. O”Brien‚ Komunyakka‚ and Owen are soldiers who each wrote a text describing soldiers at war from their personal point of view. O”Brien writes to get others to understand the physical‚ mental‚ and emotional things soldiers carried during war. Komunyakka writes to get others to understand how the soldiers must face death and reality at the same time while also having emotions as any other human does. Owen writes
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Family Analysis Running head: Family Analysis Project Family Analysis Project on A. O. Family Family Analysis Project 1 Family Analysis Project on AO family Introduction I selected the family AO which is based on personal acquaintance for this project. I will complete a comprehensive analysis using the criteria that I will be describing in details in the proceeding paragraphs. This criteria
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Robert O. Keohane 1. Robert Keohane’s leaning towards a normative viewpoint of world politics can be interpreted even before his formal academic education and latter academic teachings and successes. With a father part of the social sciences faculty of the famous University of Chicago and mother deeply engaged with social justice and peace‚ it would have been no stretch to assume Keohane’s values and world view from an early age would fall within liberal boundaries. Indeed in analysing Keohane’s
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Overview of Pakistan from PEST analysis Political Environment After Pakistan was created in 1947‚ there was only one provider of Telecom services in the country under the name of the T&T (Telephone & Telegraph). In 1990 Pakistan realized that it is becoming very difficult to provide Telecommunication services in the country by its own. So Pakistan signed agreement with WTO (World trade organization) according to which a set of regulation has to be formed to provide services in the country‚ promote
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the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] Contents Introduction 3 Safe Haven Hotel 3 Key Features 3 Unique Selling Point 3 Target Audience 4 Advertisement approach 4 Advertisement Approach 4 Key message 4 Design of advertisement 5 Promotion 5 Conclusion 6 Introduction Alpha Advertisement is an advertising agency operating with
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In the movie The Best Exotic Marigold Hotel‚ the changes in the environment effected each character in its own way‚ but their changes also play a role in the lives of the surrounding characters as well. The movie is about seven individuals who decided to leave England to enjoy their retirement in India‚ at “The Best Exotic Marigold Hotel”. When they arrived it wasn’t what they had pictured; however‚ they managed to deal with it and find their true selves. The beginning of the movie started in England
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