A PEST analysis (also sometimes called STEP‚ STEEP or PESTLE analysis) looks at the external business environment. In fact‚ it would be better to call this kind of analysis a business environmental analysis but the acronym PEST is easy to remember and so has stuck. PEST stands for Political‚ Economic‚ Sociocultural and Technological. (Technological factors in this case‚ include ecological and environmental aspects - the second E in STEEP and PESTLE‚ while the L in PESTLE stands for legal). The analysis
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PEST analysis: Political: Australia is a type of democratic country and it is stable politically. The characteristics of Australian government such as transparency and having low level of corruption‚ and being internationally competitiveness helps Australia to have the lowest rank of political instability in Asia-Pacific and it standing on bottom fourth position in the world in political instability (Australian government 2009). Therefore this factor is an advantage and an opportunity for the companies
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PEST Analysis Political The international IT and electronics industries have been characterized with intensive competition. Electronics and IT companies are constantly reviewing their achievements as well as the competitors’ in order to come up with better business strategies in an effort to best all other existing industry rivals. With the merger and acquisition strategy between HP and Compaq‚ members of the IT and electronics industry all over the world were threatened with the intensified effort
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PEST Analysis for Sony Corporation POLITICAL FACTORS Political factors for Sony Corporation can be changed at any time. TheGovernment holds the power to change any policies and regulationswhich may affect Sony at the time. The credit crunch and the recession may become reduced‚ therefore resulting in better trades for Sony Corporation. However this also means that the same has occurred for Sony¶s competitors. This means that Sony must develop ideas on how to stay ahead of its competitors. The
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Marriott cost of capital Objective: 1) Calculate the divisional and the company cost of capital and explain the calculation. 2) Evaluate Marriott’s use of company cost-of-capital rate for the individual divisions. Cost of Capital for Lodging Division can be expressed as CC = We*Ce + Wd*Cd. For the weights of debt and equity (We and Wd)‚ the 1988 target-schedule rates of debt-to-assets and debt-to-equity were used as the only measures available in the case. Cost
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A marketing research on the segmentation‚ targeting and position of different brands in Marriott International Course: Principles of Marketing Faculty responsibility: D. Sleeman Program: PGD2 Name: YAO Feng (Emma) Words Count: 2632 Date: 02.10.2008 Statement of Authorship “I certify that the totality or assigned portion of this assessment is my own work and contains no material which may have been used for the award of any degree or diploma in any institute‚ college or university. Moreover
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BlackBerry Limited‚ formerly known as Research In Motion Limited (RIM)‚[3][4] is a Canadian telecommunication and wireless equipment company best known to the general public as the developer of the BlackBerry brand of smartphones and tablets‚ but also well known worldwide as a provider of secure & high reliability software for industrial applications and Mobile Device Management (MDM). BlackBerry’s software and hardware products are used worldwide by various government’s agencies and by car makers
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Introduction PEST Analysis is the Political‚ Economic‚ Social culture and Technology analysis that a company does to determine the overall business environment. A PEST analysis is a look at the external environment of a company or a business that plays an important role in managing and decision making of a company. It is crucial for a company to consider its environment before relating with the public or customers. The PEST analysis examines the impact of each of the factor on the company. Thus
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Life Style With diet becoming a major part of people’s life styles in 2010‚ McDonald’s has had to introduce new items to the menu‚ to continue to offer something for all age groups‚ and everyone. McDonalds recognises customers are not all the same. • A parent with two children visits McDonald’s to give the parent a treat. • The children want to visit as it’s a fun place to eat. • A business customer visits McDonald’s during the working day‚ as the service is quick‚ the food
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Background E-commerce is transactions conducted via electronic means such as the internet‚ email and SMS. It is considered to be one of the most important aspects of the internet to appear. As a result‚ people are able to exchange goods and services immediately regardless of their geographic location and time. More and more businesses conduct transactions on line‚ with some trading purely on-line thus reducing overheads and administrative costs. There are two types of e-commerce‚ direct and indirect
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