PEST and SWOT analysis of AirAsias international business operations 1.1Background AirAsia was set up by Dato’ Tony Fernandes in 2001. In December 2001‚ Fernandes and his partners set up Tune Air Sdn Bhd (Tune Air)‚ an airline holding company then bought over AirAsia. Now‚ AirAsia has become one of the most successful airlines in the Southeast Asian region and the pioneer of low cost and no frills travel in Malaysia. The leading low fare airline in the Asia - AirAsia has been expanding rapidly since
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past‚ the airline industry globally has proven to be resilient. After a short downturn‚ the industry recovered quickly and‚ in fact‚ grew moderately. From 2011 to 2031‚ annual air traffic is expected to increase at a compound annual growth rate (CAGR) of 5%‚ and reach about 13.8 billion revenue passenger kilometers (RPK). ! While the mainstay markets (Europe and North America) have not shown significant growth‚ and are not expected to grow substantially in the near future‚ Asia Pacific has
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& EDITED BY SEOW KIAN TAN Background In December 2001‚ 5 years after its founder DRB-Hicom failed to establish profitability as a full-service regional airline‚ AirAsia was acquired by an eager maverick Tony Fernandes who had just left his executive position in Warner Music. This proved to be the turning point for the Malaysian airline industry. With the help of Conor McCarthy‚ the Irish low cost carrier Ryanair’s former director‚ a new business model for AirAsia was developed. The low cost
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PEST analysis PEST analysis stands for "Political‚ Economic‚ Social‚ and Technological analysis" and describes a framework of macroenvironmental factors used in the environmental scanning component of strategic management. It is a part of the external analysis when conducting a strategic analysis or doing market research and gives a certain overview of the different macroenvironmental factors that the company has to take into consideration. It is a useful strategic tool for understanding market
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Air Asia Background AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts‚ AirAsia flies to over 61 domestic and international destinations with 108 routes‚ and operates over 400 flights daily from hubs located in Malaysia‚ Thailand‚ and Indonesia. Today‚ AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes
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Pest Analysis Demonstrate an understanding of PEST analysis (macro-environmental assessment) by identifying the key factors of change in the environment for an organization of your choice. Critically analyze the impact of these changes on the market and the corresponding strategies to tackle these changes. I would like to propose milk powder in the mainland China as an example to illustrate the PEST analysis. Political - The political arena has a huge influence upon the regulation of businesses
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Lesson 1 - Self introduction Trick – Stereotype Airlines – China Airlines Instructor：Fiona Y. Hsiao 蕭 穎 行銷企劃：普杜國際企管顧問有限公司 Profile-蕭 穎 老師 1.上市公司 行銷業務副總 Marketing & Sales VP 2.巴林国 (Kingdom of Bahrain) 中東海灣 (Gulf Air) 航空 3年 頭等/ 商务/ 空服 員 (第一位台籍頭等艙空服員) 3.Duty travel: 参與公司内部招募行動—新加 坡 中国 四川 等地 4.外商公司公關 代表 5. 空勤学园 资深講师 6. 各大美語機構 英語老師 7. 各大節目 及媒體訪問: TVBS、中天新聞、WTO姐妹會、 国民大会、麻辣天后宫、今晚哪裡有问题，國光幫幫忙、姊妹 掏心話 8. 各大校園演講: 上海 東華大學 、上海 第二工業大學 、台 灣 華梵大學、銘傳大學、中國工商科技大學 等… Interview Skills Outlines Stereotype Self
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Introduction Emirates Airline is one of the most reputable Airline companies in the Asian continent and also in the world over. The Company has been in the business for the past twenty three years. Emirates Airline is owned by Dubai ’s government; where Dubai is one of the seven cities found within the United Arab Emirates. Thus company flies to ninety destinations found throughout the world and manages to reach about sixty different countries in the world. Dubai is the capital city of the United
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PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
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PEST ANALYSIS What is PEST Analysis? A PEST analysis is used to identify the external forces affecting an organization .This is a simple analysis of an organization’s Political‚ Economical‚ Social and Technological environment. A PEST analysis incorporating legal and environmental factors is called a PESTLE analysis. It is very important that an organization considers its environment before beginning the marketing process. In fact‚ environmental analysis should be continuous and feed
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