Emirates Airlines: Reputable Company in Asia
Introduction
Emirates Airline is one of the most reputable Airline companies in the Asian continent and also in the world over. The Company has been in the business for the past twenty three years. Emirates Airline is owned by Dubai 's government; where Dubai is one of the seven cities found within the United Arab Emirates. Thus company flies to ninety destinations found throughout the world and manages to reach about sixty different countries in the world. Dubai is the capital city of the United Arab Emirates (UAE) and is one of the fastest growing cities in the Middle Eastern region. (Butler & Keller, 2000)
External changes that have affected Emirates Airline between 1997 & 2007
The external changes will be examined through PESTLE analysis.
Political
Emirates Airline has been very fortunate during the 2000s and beyond. The political scene in the region has been quite favourable because most of the countries in the Asian Pacific have been making agreements that facilitate better trade between countries especially in relation to the aviation sector. These countries have signed agreements between themselves and also with other countries in the United States and also in the European continent. These agreements have opened up Emirates to the world and have provided ready made markets for the Airline Company.
Any aviation company must be ready to tackle high fuel costs and Emirates is no exception,. In the year 2005, the country reported an increase in fuel expenditure of seven percent from the previous year. Fuel costs represent the highest form of expenditure in the company as this has really eaten into their profits.
Economic
The Asian Pacific region and in particular the United Arab Emirates, has been nurturing its economy at a rapid pace. Most of the countries located there are becoming more mature. These economies are growing at a substantial rate consequently affecting their overall income. This means that most of them are earning more revenue
Emirates Airline is one of the most reputable Airline companies in the Asian continent and also in the world over. The Company has been in the business for the past twenty three years. Emirates Airline is owned by Dubai 's government; where Dubai is one of the seven cities found within the United Arab Emirates. Thus company flies to ninety destinations found throughout the world and manages to reach about sixty different countries in the world. Dubai is the capital city of the United Arab Emirates (UAE) and is one of the fastest growing cities in the Middle Eastern region. (Butler & Keller, 2000)
External changes that have affected Emirates Airline between 1997 & 2007
The external changes will be examined through PESTLE analysis.
Political
Emirates Airline has been very fortunate during the 2000s and beyond. The political scene in the region has been quite favourable because most of the countries in the Asian Pacific have been making agreements that facilitate better trade between countries especially in relation to the aviation sector. These countries have signed agreements between themselves and also with other countries in the United States and also in the European continent. These agreements have opened up Emirates to the world and have provided ready made markets for the Airline Company.
Any aviation company must be ready to tackle high fuel costs and Emirates is no exception,. In the year 2005, the country reported an increase in fuel expenditure of seven percent from the previous year. Fuel costs represent the highest form of expenditure in the company as this has really eaten into their profits.
Economic
The Asian Pacific region and in particular the United Arab Emirates, has been nurturing its economy at a rapid pace. Most of the countries located there are becoming more mature. These economies are growing at a substantial rate consequently affecting their overall income. This means that most of them are earning more revenue