Target - All professionals - All Business companies: * Small and medium-sized enterprise * Large companies * Multinationals Characteristics - Average and high income - Travel minimum 3 times a year for one to two weeks - Like comfort and access to all business facilities at affordable prices Segment We choose 3 segments: * Primary segment (A): business tourist * Secondary segment (B): conferences and meeting * Third segment (C): business ceremonies‚ gala and all events
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2.1. Political Environment The Indonesian government plays a significant active role in business. Since May 1998‚ after Suharto resigned‚ the country has transformed itself from a controlling system into a democratic one (Indonesia Country Brief‚ 2008). Australia also has legal and political stability. Therefore‚ Jurlique will face no difficulty in establishing its business into Indonesia since both countries political parties seek to promote growth and encourage investment and trade‚ including
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encouriging local production. Since the Eastern Americas is experiencing "milk-deficit" of about 3.2 billion pounds per month while the Western half is having an overflow of milk. For the most of the 20th century‚ dairy farming was a stable and simple business: Cow feeds are low and milk prices are high‚ giving dairy farmers a comfortable living. Now‚ because of the globalizing trend‚ cow feeds are globally traded thus having unpredictable prices while the prices of milk is being controlled by the government
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juice or patronize fresh juice businesses. There are many ways to run a fresh juice business‚ and it can be a very profitable and rewarding venture. To ensure your juice business is successful‚ you can do many things. Step 1 Come up with a niche for your juice business. For example‚ you can focus on selling organic juices‚ energy juice‚ juice smoothies or selling bottled juices wholesale. Step 2 Write a business plan that includes details about your niche; three-year operating expenses; three-year
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market with winning products in the compact‚ midsize car and utility vehicle segments. The company is the world’s fifth largest medium and heavy commercial vehicle manufacturer‚ and the world’s second largest medium and heavy bus manufacturer. PEST ANALYSIS Political: • Strong tax incentives for inbound investors • Strong political motivation for globalization • Strong reputation and trust • Adaptive legislative framework • Negative effect on the IT industry after 2009 as the government’s
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(Ayres‚ n.d). (Table 1‚ Appendix 1: There are five business segments of the Walt Disney Company) 3. External analysis: Basically‚ there are three terms for analyzing the external environment: macro-environment‚ industry and competitive analysis (‘PEST Analysis’‚ 2004). In this essay‚ a specific method PESTEL analysis will be mainly applied to elaborate the external environment of the Walt Disney Company. 3.1 PESTEL Analysis: Table 2： PESTEL Analysis: Political Tax benefits for the animation industry
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economies | |international legislation |throughout the world |faced by the business. |general taxation | |regulatory bodies and |Anti-corruption(PPG prohibits bribery and |Affect the purchasing power of potential |taxation specific to | |processes |corruption in all of its business dealings |customers. |product/services | |government policies
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Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
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Pest Analysis Fast Food Retail Sector Introduction Political Factors McDonald’s food safety is of a very high-quality and is recognised as one of the best in the fast food retail sector. One of their main successes has been their training programme. They 1 train all of their staff before they begin work in one of their restaurants on all aspects of food quality‚ food safety and hygiene. This training‚ along with being made aware of the importance of cleanliness‚ continues throughout their
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Australia pest 1. Political and legal system Analysis Australia is democracy like many countries around the world. There is no violent political problem in Australia that can affect to the global or local business. Politic in Australia in the past few years still not quite stable because of the falling popularity of Labor leader‚ Mr. Kevin Rudd as Prime Minister and turn into the hands of Ms. Julia Gillard but the confidence in the eyes of global and also in Australia still be strong to having
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