Marketing Planning in a Global Environment Group Assignment No: 1 Topic: What is the purpose of a Political‚ Economic‚ Social and Technical (PEST) environmental analysis for companies in relation to their global (marketing) strategy? Present a PEST analysis for ONE of the following four companies: the computer chip manufacturer Intel the train operator Scotrail the food etc. retailer Tesco the book shop retailer John Smiths {draw:frame} Group Members:
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■ Customize product offering‚ market strategy including production‚ and R&D according to national conditions ■ Generally unable to realize value from experience curve effects and location economies ■ Possess high cost structure Global Strategy ■ Focus is on achieving a low cost strategy by reaping cost reductions that come from experience curve effects and location economies ■ Production‚ marketing‚ and R&D concentrated in few favorable locations ■ Market standardized product
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PEST Analysis of Indian Market for the Apparel Industry 1. Political Factors: The proliferation of international trade and liberalization of the global trade regime has dawned in India with the implementation of several programs by the Government of India (termed as GOI from now onwards in the report) to help the textile and apparel industry adjust to the new trade environment. In 2000‚ the GOI unveiled its National Textile Policy (NTP) 2000‚ aimed at enhancing the competitiveness of the textile
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INTRODUCTION Toy World‚ Inc. was a manufacturer of plastics toys for children. Its product groups included toys cars‚ trucks‚ construction equipment‚ rockets‚ spaceships and satellites‚ musical instruments‚ animals‚ robots‚ and action figures. The products are a wide range of designs‚ colors‚ and sizes. This kind of business was a highly competitive business. Moreover‚ this industry was populated by a large number of companies‚ which were short on capital and management talent. Since capital
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E-commerce Toy Industry Analysis Report Index 1. Introduction 3 2. Rationale for adoption of e-commerce ... 5 3. Barriers to e-commerce & Business Challenges 9 4. The Internet as Communication Medium ..11 5. Conclusion .15 References Word count from Report: 3385 (1) Introduction: The Toy industry is mainly responsible for the safety standards products and to advertising and marketing to the children. It produces and imports
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Toy Store/Department Survey When you walk into a toy store there is a distinct difference between what toys are meant for girls and boys. The boy aisle is colored blue and the girl aisle is pink‚ society has labeled blue as a boy color and pink as a girl color. These toy stores are subtly teaching kids what girls and boys should like by dividing the genders by colors. There are also different toys for different age groups‚ as kids get older toy stores determined
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Assignment 1 Play activity This assignment had been done with a group of 4 children with ages between 3 and 4½. Planning: In order to do the play activity I had to observe the children for two days. I wanted to know what are they more interested in and what they would like more. After the observation stage‚ I wanted to make sure that the play activity I had in mind‚ suited their age and stage of development. I also made sure that the activity is safe and that it included the PILES
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For many years now‚ the Heart of Veterans has been bringing joy to veterans and their families on Christmas day through our annual Christmas Food and Toy Drive. The Christmas Food and Toy Drive is not just about the toys and dinner-it is about the gift of inspiring hope and opportunity. The holiday season is a very special time of year filled with laughter‚ joy and anticipation. Children dream of having a gift to open‚ however many children of veterans experience the holidays without a gift or a
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Searching for sources for a PESTLE analysis and citing sources Bookmark the Griffith Library Marketing resource guide: http://subjectguides.griffith.edu.au/content.php?pid=188726&sid=1583999 To find relevant up to date information for a PESTLE analysis‚ you will often need to rely on newspapers and web pages. You will also need to create your own keywords. Both of these require special skills. See below for some hints. PESTLE factor Political factors (general) Political factors (specific) Economic
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KIA value of Kia’s technology‚ design and innovative approach to brand management PEST MODEL Political: * Give incentive to buy American cars in NA and tariffs on imported cars. * Possible regulation on the number of cares exported or allowed to be * Government related contracts. | Economical: * imported cars face tariffs * Gas prices increasing continuously * Recession hit globally affecting the profit margins. * Due to recession people were looking to buy cheaper cars which
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