6 Assignment 1 Sept 2013 SECTION A (60 MARKS) Note to student: You will be penalised for the copying of theory without explanation/application to the scenario provided. You should use the theory in support of your own answer. Non-application will result in a zero mark being awarded. Read the case study below and conduct your own research on Shoprite Holdings Ltd. Following your investigation answer the questions in Section A. South Africa and the global economic environment Since our previous
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MARKETING PLAN For McDonald’s By: Ali Shaafy‚ Zomin Yazeed & Azima Ahmed Situational Analysis PESTEL Analysis: Political Factor: Generally‚ McDonalds are affected by government policy on the regulations of Fast Food Company such as health and hygiene policy. Government realized health problem have been a big concern for everyone‚ people are having diseases such as cardiovascular and cholesterol because they are eating too much fast food. Furthermore‚ hygiene policy also is a big concern
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E Business: Deliverable 4 An Analysis of the Online Dating Industry Total Pages : 35 CONTENTS PAGE 1. Introduction 3 2. Structure 4 3. Competition 5 4. Customers 7 5. People 11 6. Strategy 15 7. Regulations 18 8. Partners 21 9. Technology 25 10. Process 30 11. Conclusion 33 12. Future implications for the industry 35 13. Appendices
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PESTEL FRAMEWORK The framework provides a comprehensive list of influences on the possible success or failure of particular strategies. Important to do PESTEL analysis whilst developing a strategy! PESTEL is an acronym which stands for; Political This highlights the role of governments. Firms will be directly affected by the actions of government and other political events. These might be major events affecting the whole of the business community or they may be actions affecting just one part of
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Assessment of the external macro-environment in which the firm operates can be expressed in terms if the following factors Political • In Britain political awareness of the importance of the motorsport industry has grown in recent years especially during the Blair tenure. Frank Williams was knighted in 1999. • Political pressure on Formula One has also strengthened abroad‚ with other countries gaining the right to host the races. • The Asian Countries: China‚ Indonesia‚ Malaysia
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Political Factors: All Saints ensures that all regulations are met by having their vendors‚ suppliers and subcontractors sign their compliance manual based on the core conventions of the International Labour Organisation. The provisions of these conventions constitute the minimum and not the maximum standards all suppliers must meet in order to do business with All Saints. (http://www.allsaints.com/new-faqs) Economic Factors: All Saints and the All Saints website
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Advertising analysis: Nespresso 1 Introduction Television transmits popular messages at the same time visual and auditory. She is of use in other one of the support for the advertising speech‚ which is one of the production authorities which we find in media and will make the object of our study in this account. We will dedicate our analysis on one of the television advertising of the business company Nespresso. This advertising registers in a campaign in various media support: television‚ press
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PESTEL/ PESTLE/ PEST Analysis of hospitality industry Traditionally PESTEL analysis was known as the PEST analysis and only in the modern times did the use of the word PESTLE came into being. Social part of the PEST is split into environmental factors too as those have a significant role in the strategic management these days. Along with that economic factors are split into legal factors for the same previously mentioned reason. Political Environment “These refer to government policy such as
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1. SWOT Analysis Strengths IBM’s core strength lies in its System/360 and System/370 mainframe series. These mainframes have become the industry’s benchmark that competitors try to match. Moreover‚ IBM’s high-priced lease strategy‚ supported by excellent customer support‚ enhances the company’s fortunes. Over the years‚ IBM’s excellent service‚ along with a successful sales team has given it an advantage over the competition. IBM’s successful ventures with computer‚ software‚ and marketing companies
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Analysis of the AUBADE advertising The latest Aubade advertising campaign belongs to a long series of « seduction’s lessons »‚ which started in 1992. It particularly well reflects the brand image and perfectly manages to convey the values of the brand. This advertisement shows the back of a beautiful young woman wearing a sexy silk top with a glamorous lace back. And there are only two writing elements: the short sentence at the bottom which is the 110th lesson: “impose him one dressed up evening
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