EMERGENCE OF ADVERTISING: In early times advertising was no more than signs painted on walls and town criers‚ who were hired by merchants to praise their goods (outdoor advertising). Gutenberg was the one who invented moveable type printing press in 1450. This invention resulted in the mass production of posters and circulars. In 1472 the first advertisement was printed as a handbill in English. (1) About 200 years later‚ an Englisher printed the first ad in the newspaper (1&2). The ad was about
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Modernism. Modernism is a movement that permeated many disciplines‚ including painting‚ sculpture‚ dance‚ music‚ literature and philosophy‚ and was influenced by politics‚ scientific and technological innovation‚ and the Industrial Revolution. In particular the development of modern industrial societies and the rapid growth of cities‚ followed then by the horror of World War I‚ were among the factors that shaped Modernism. Modernism term encompasses a variety of specific artistic and philosophical
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Analysis of Women in Advertising (All advertisements referenced in this document can be found in The Practice of Writing‚ Fifth Edition published by Bedford/St Martin’s) Since the advent of advertising in printed media women have been featured and targeted by various companies as a key demographic. The goal has always been the same‚ though the methods of reaching women have changed drastically in the last century. The image of women in advertising has evolved from primarily a homemaker into
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Quality 1. Ability to provide the best options and prices. It is not just about price. Consumers are looking to travel agents to provide the best overall solution to their individual travel needs 2 Saving money. Saving money is also not just about price. It is more about value. Saving money is important to consumers only after they have evaluated the value equation. 3 Product knowledge. Customers buy insight. This is the most important attribute next to the offering of pricing and
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demanding product is available in the right place and at the right time. (Cooper. 2005) People travel for various reasons therefore there are different kinds of travel agents. They can be divided into two main types – leisure travel agencies and business travel agencies. Each of them adjusts the services provided to the needs of the potential customers. First one is basically aiming to tourists which travel is generally not connected with work. The other one is strictly focused on organising any kind
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PESTEL model of the London Transport Market: Political: Transport for London (TFL) is an executive agency of GLA the top-tier administrative body and controls the majority of public transport in London (the Underground‚ buses‚ tramlink‚ the Docklands Light Railway‚ and rail services. TfL also controls most major roads in London. Economic: The government provides financial assistance to support environmental and sustainable projects. They are also lot of investments for ameliorate the transports
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Evolution of Advertising | | | | | Amrit Keyal | | | Introduction The first advertisement may have been a sign painted on a wall of a building. The early outdoor-advertising competitors were town criers employed by merchants to praise their goods. It was Gutenberg’s invention of the moveable-type printing press in 1450 that resulted in the mass production of posters and circulars. The first advertisement printed in English was a handbill printed in 1472. It was primarily
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nline Advertising in Nigeria One of the best channels for promoting brands ‚ products and businesses is Internet advertising and it has evolved into one of the most explored new mediums available today. The popularity of the Internet as a new media channel has exploded in recent years‚ attributed mostly to faster‚ more reliable and more affordable broadband connections . More and more advertisers are shifting from traditional advertising channels and going online in order to maximize audience
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DATA REPRESENTATION CPU uses electronic elements such as switches‚ which are represented in two states i.e.‚ on/off state (high/low state). These two states are indicated as 1 and 0. In other words‚ computer operates only in two digits 1 and 0. Hence‚ our ordinary decimal number system consisting ten digits (0-9) do not suits the data representation of CPU. It works with simple binary system. BINARY NUMBER SYSTEM It uses two symbols or digits i.e. 0 and 1. And all the symbol‚ Arithmetic
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THE EFFECT OF CONFLICT OF INTEREST ON EXECTIVE MANAGEMENT Conflict of interest is a set of circumstances that creates a risk that professional judgment or actions regarding a primary interest will be unduly influence by a secondary interest. Primary interest refers to the principal goals of the profession or activity‚ such as the protection of clients‚ the health of patients‚ the integrity of research‚ and the duties of public office. On the other hand secondary interest motives as the desire
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