External Analysis : PESTEL a) Technological To explain the technological aspect‚ we have to point out the fact that consumers face now more and more technologies and frequent innovations. As a matter o fact‚ after launching the 3G innovation‚ groups as Orange launched the EDGE revolution. Indeed‚ the 3G is characterized by a technology’s standard of mobile phone that is accessible to consumers since 2002. Thus‚ the EDGE revolution permits to complete the 3G innovation in 2005. The debit can
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PESTEL Analysis 3.1 Political Forces Subway can easily apply its business license in plenty of the countries. It is because that Subway is operated by complying with the political rules such as tax policies‚ environmental protection laws‚ employment laws and other political rules. 3.2 Economic Conditions Having set up with low cost‚ it is a very good advantage to Subway. Subway has fully supports from its major suppliers so that it has its completely adequate materials and needs to work out its
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PESTEL analysis for Brazil Political: Although the country has had some corruption‚ but the current situation shows that the current government is doing effective activities making the country politically stable. Economic: The crowded population brought international investments to the country. Recent researches show high economic growth rates and booming economy. An economic forecast has been done and showed high potential of economic growth. Social: Due to the booming economy‚ the gap between
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PRODUCT: ICE CREAM Stores: Mimo’s‚ MacDonald’s Mimo’s Target: all people with lower and middle incomes Mimo’s is a Colombian company created in 1979‚ specialized in the production and sale of ice cream and complementarity products‚ They offer different flavors of ice cream with different presentations‚ since presentations for children like claws or snow man until classic ice cream in cone that is attractive for the families in special the children. In Centro Chia the establishment
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approximately1.6 million people. Formal Name: United Arab Emirates (UAE) President: Khalifa bin Zayed Al Nahyan. Official language: Arabic Term for Citizen(s): Emirati(s). Capital: Abu Dhabi City. Currency: UAE Dirham PESTEL ANALYSIS POLITICAL ANALYSIS * UAE government formed as federation of seven emirates with one advisory body (Federal National Council). * The UAE government is considered to have a consistent policy-making agenda. The country is also one of the first Gulf
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Macro-environment PESTEL Analysis: Political and legal factors Political issues are very relevant in the airline industry which has been and still is under political influence. This is particularly true in the European Union where Ryanair primarily operates. A recent liberalization act came under the form of the EU-US Open Skies Agreement‚ signed in 2007and which entered into effect on March the 30th 2008‚ which gives the right to US based airlines to operate intra-EU flights‚ while European
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NOKIA’S PESTEL ANALYSIS Political: As markets are deregulates both operators and manufacturers are free to act independently of government intervention. In Countries like India and China where Partial regulations exist‚ government intervention does take place. That is why‚ Nokia can sell as much as they want‚ without restrictions. Economics: With incomes rising‚ people have more disposable income‚ which enables consumers to be more selective with their choice of mobile phone‚ looking to
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PESTEL Analysis & Porter’s five forces – ALDI You are here: Home Business PESTEL Analysis & Porter’s five forces – ALDI 1.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK 1.1 Political Factors Aldi‚ short for “Albrecht Discount”‚ operating in a globalized environment with stores all around the UK. It is a German multinational headquartered in Essen (reference). Hence Aldi’s performance is highly influenced by the political and legislative conditions of these countries‚ including
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Company Profile Being introduced into the market from 1958 in Hanoi‚ the product Trang Tien ice cream‚ owned by Trang Tien Ice Cream Joint Stock Company‚ has earned quite a big reputation and become a well-known product in the confectionery industry throughout the country. Trang Tien Ice Cream JSC (Trang Tien‚ for short) has received the Vietnamese Products Favored by Consumers award in 2011 (ongmienui.com n.d.) and Thang Long Golden Brand award (kemtrangtien35.com n.d.)‚ in return to its over-fifty-year
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Our group has conducted research on future demographic trends and predictions focusing on Singapore in year 2020. We have made used of the PESTEL analysis to carry out this research. PESTEL analysis which stands for Political‚ Economic‚ Sociological‚ Technological‚ Environmental and Legal is one of the important frameworks that can be used for macro-environmental scanning to understand situation as a whole. (Marketing Minefield 2012) In year 2020‚ Singapore’s political issue will be more opposition
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