Pestel Analysis of Mobile Phone Industry Political Mobile phones have now become a tool with which political parties can directly target voters. People with smartphones can now receive video advertisements and messages via the internet. According to the Economic Intelligence Unit (2012)‚ 83% of Americans who own a smartphone or tablet are registered to vote. This new gimmick is called “m-campaigning” and is currently most common in America. Barack Obama and Mitt Romney are both using this as
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Loreal show a very good vintage for innovations in cosmetic industry. This evidence can be proving while Loreal group create the finest products and sell it out in the market. By this way‚ Loreal had successfully attracted more customers to consume with their products. Secondly‚ Loreal had also built up their position in those markets such as Western Europe and United States which considered as a high barrier entry market. As Loreal cosmetic industry was very good in applying marketing strategy. Therefore
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3. PESTLE analysis of “MICE” Industry in Singapore Singapore was known for its pro business environment and safety social environment‚ that caused Singapore became one of the most popular country for investment and hold a business conference or corporate event. The contents below will use “PESTLE” analysis tool to analyze Political‚ Economic‚ Social‚ Technology‚ Legal and Environment factors of Singapore “MICE” industry. Political – Compare with other countries in the world‚ Singapore have a high
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Japanese organisation. The Chinese employees who work in the low level have less chances than Japanese employees to participate in organisation’s main decisions. (ITIM‚ 2012)The second group is Uncertainty Avoidance (UAI). Scores of UAI about Japan and Singapore are 92 and 8 respectively. It means Japanese society is more like to rely on rules‚ laws and regulations than Singaporean society‚ because Japanese wants to decrease risks to the minimum. (ITIM‚ 2012)The third one is Individualism versus Collectivism
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International Journal of Business and Management; Vol. 7‚ No. 24; 2012 ISSN 1833-3850 E-ISSN 1833-8119 Published by Canadian Center of Science and Education Developing a Multi-Criteria Decision Making Model for PESTEL Analysis İhsan Yüksel1 1 Department of Business Management ‚ Kırıkkale University‚ Kırıkkale‚ Turkey Correspondence: İhsan Yüksel‚ Department of Business Management‚ Kırıkkale University‚ 7140 Kırıkkale‚ Turkey. Tel: 90-318-3573860. E-mail: yuksel@kku.edu.tr Received:
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PESTEL Analysis In this part all factors‚ which influence the company as a whole but are out of their direct control including wider social‚ political and economic factors shall be explained. The analysis of those factors of the macro-environment is therefore often known as PESTEL analysis.3 PESTEL is an acronym for the six key strategic areas of change: Political‚ Economic‚ Social‚ Technological‚ Ecological and Legal and a technique for understanding the various external influences on a business4
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PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. 3.1 Political With selling cars in 17 countries ‚Tesla Motors has to deal with distinctive political patterns influencing its business operations.One of the major political factors affecting the industry is environmental protection laws to induce production of more environmental cars to meet strict emission levels. The second important factor is US government energy loan programs for
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goods in the global marketing is extremely challenging. Discuss the major political‚ economic‚ socio-cultural‚ technological‚ legal and ecological challenges that a global marketing manager may have to contend with? The following analysis known as the PESTEL analysis is a framework used to scan the organization’s external macro environment which refers to forces that are part of the larger society and affect the micro environment. Selling and marketing goods in the global market intensifies these
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PESTEL Analysis Political The government reduced drinks driving and binge drinking have resulted in a decline in beer consumption. Also‚ the introduction of the ’No Smoking in public buildings’ law would have an impact on people drinking in pubs. Economical Whilst sales volume have fallen‚ sale value has increased. This is due to premium products such as fruit beers. Large supermarkets are offering cut price deals to entice customers into their shops. There has been a high rise in packaging
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According to the Singapore Tourism Board‚ Singapore posted an estimated S$13.8 billion in tourism receipts from January to December 2007‚ representing an 11.3% increase over January to December 2006. This had exceeded the target of S$13.6 billion for 2007‚ and set a new record for tourism receipts. · In 2007‚ Singapore welcomed 10.3 million visitors‚ registering a growth of 5.4% over 2006 (9.7 million visitors). This is the highest annual visitor arrivals recorded for the Singapore tourism sector
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