Marketing Theories – PESTEL Analysis Posted on May 16‚ 2012 by admin Welcome to our Marketing Theories series. In this post we will be looking at the PESTEL Analysis in a bit more detail. A PESTEL analysis is a framework or tool used by marketers to analyse and monitor the macro-environmental(external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. PESTEL stands for: * P –
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Pestel analysis for Wonga … POLITICAL Conservative ministers agreed to hold meetings with the controversial payday loans company Wonga in exchange for payments to the party. Wonga was censured for employing “aggressive and misleading” debt collection practices by the Office of Fair Trading earlier this year. http://www.telegraph.co.uk/finance/personalfinance/borrowing/loans/9613729/Loan-firms-wonga-buys-the-ears-of-ministers.html ECONMIC Ed Miliband attacked Britain’s “Wonga economy” on Tuesday
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market leader in the industry of discounted furniture in the global scale.Threats of New entrants to an industry can raise the level of competition‚ thereby reducing itsattractiveness. The threat of new entrants largely depends on the barriers to entry. High entry barriers exist in some industries . whereas other industries are very easy to enter .Key barriersto entry include- Economies of scale- Capital / investment requirements- Customer switching costs- Access to industry distribution channels-
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PEST Analysis of Philips company: POLITICAL FACTORS Because Philips is an international company‚ it has to deal with many political factors such as: tax policy‚ employment laws‚ environmental regulations‚ trade restrictions and political stability inside each country they are in. Philips is a manufacturer‚ a sales company and needs to maintain service organization too‚ so it must deal with many varieties of laws and policies that are changing‚ depending the country and the time. For example
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Petals is a new emerging florist in New Delhi (India)‚ providing good quality flowers & flower arrangements. Petals is becoming a flower brand in both quality and designs provides one-stop solution for all flower requirements including roses‚ orchid‚ etc.‚ be it for daily or occasional gifting or for floral decoration in weddings‚ corporate events and individual parties. Buy and send flowers to your loved ones with exotic and exquisite flower arrangements delivered in New Delhi and nearby places
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Unit Number and Title: | 4: Marketing Principles | Unit Code: | F/601/0556 | In Class Assessment | Learning Outcome L02: Be able to use the concepts of segmentation‚ targeting and positioning | Student Name: | | STUDENT ACTIVITY 2.1: Show macro and micro environmental factors which influence marketing decisions Complete the worksheets below Circle Interim Standard Achieved: | NP | P | M1 | M2 | M3 | D1 | D2 | D3 | Feedback on Assessment Criteria for a Pass: Criteria Being
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Consider the novel The Wine of Astonishment then discuss the ways in which the author deals with the following themes: a) Religion b) Politics c) Love Love equals life‚ Religion brings meaning to it‚ but politics complicates it. Does politics bring unity like how love does? Does love bring spirituality like how religion does? And why does politics bring corruption among ones that show love and spirituality? Three major aspects of life as seen in the novel The Wine of Astonishment by Earl
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Air Canada‚ Alaska Air Group‚ Inc. Markets: Vacation goers who would prefer flying instead of driving long hours and business travelers where they can get a faster service because they have to be somewhere in a specific time. Industry (or sector): Airline Industry The Macro-environment: Political‚ Economic‚ Social‚ Technological‚ Environmental and Legal POLITICAL: Transport Canada regulates the pre-board security screening for carry-on bags. ECONOMIC: WestJet has a lot of investments
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factors that led to the possibility of producing wine in Greece are the presence of the wild Eurasian grape vine‚ the availability of cereal crops to provide year round food reserves for wine-making communities‚ and the invention of pottery‚ instrumental for making‚ storing‚ and serving wine. Grapevines were grown alongside olives‚ wheat‚ and barley. Moreover‚ the attempts to store grapes or grape juice for long periods in pottery vessels resulted in wine. Wine was plentiful enough to be widely affordable
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PESTEL ANALYSIS- POLITICAL- • Liberal policies of the Indian government make it easier for foreign retailers to compete with Indian retailers thus increasing the competition. Indian government has given signs of dropping its traditionally protectionist stance and opening up its retail market to greater overseas investment. In 2007 it eased restrictions on foreign investment‚ allowing overseas retailers to own 51% of outlets as long as they sell only single-brand goods. • Government
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