The campaign‚ created by Draftfcb Ulka‚ consists of 23 TVCs in which Kapoor plays a stand-up comedian where he presents the different products and services offered by Tata Docomo. Each TVC starts by illustrating a complexity in the category and presents the service as a means of simplifying things. Commenting on the campaign‚ KS Chakravarthy (Chax)‚ national creative director‚ Draftfcb Ulka‚ said‚ "There were many tricky challenges going into this campaign. First was the need to consolidate
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Introduction 3 2. Main reasons for Tata Motors to enter the global ultra-low car market 3 2.1. Future requirements in regard to global automobile industry 3 2.2. Demand and production of ULCCs 3 3. Competitive advantages that Tata Motors would enjoy with their Nano in emerging markets 3 3.1. Core competencies of Tata Motors 3 3.2. Cost-cutting: an effective marketing strategy 3 3.3. Tata Motor’s competitive advantage 3 4. Screening criteria suggested for Tata Nano’s IMS process 3 4.1. Environmental
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COSTING FOR TATA MOTORS The Passenger Car division was born out of a vision to offer the Indian customer all the comfort of a big car‚ at the price of a small car. The Indica was formally launched in 1998 & has rewritten the rules of the Indian car industry ever since then. The latest addition to the Tata Motors family after the launch of Indigo which is designed to deliver never-before levels in luxury‚ safety‚ power and comfort on Indian roads is the New Indica V2. Refreshingly different‚ with
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Steel Magnolias I was very hesitant about going to see the play Steel Magnolias. I had previously seen the film‚ and I did not feel the play could live up to the expectations to the movie. My ideas about the play dramatically changed after I saw the production. There were a few main points of the play that I found to be important and paid special attention to. The play itself‚ the set‚ actresses‚ and the reaction of the audience were the topics I felt were the most important. First off‚ the
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Introduction The macroeconomic environment that Starbucks operates in is characterized by the ongoing global economic recession‚ which has dented the purchasing power of the consumers. However‚ market research done in the last few months has indicated that consumers have not cut down on their coffee consumption and instead‚ are shifting to lower priced options. This means that Starbucks can still leverage the buying power of the consumers in a manner that would give it a significant advantage over
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In Guns‚ Germs‚ and Steel‚ Jared Diamond opposed the idea that European civilizations have advanced further than their contemporaries in other continents because their inhabitants were intellectually superior. Instead‚ he supported the notion that some civilizations developed at a quicker pace than others because of the environmental differences that were present in the continents where they resided. Factors such as wildlife‚ climate‚ and the types of resources presented in an area have dramatically
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Political factors include government regulations and legal issues determining the conditions under which companies have to operate. In this field‚ the computer industry has to face certain restraints. Problems can arise in countries where political stability is not guaranteed‚ no matter whether companies operate production facilities or if they do business with the country through exports. Many countries still have restrictive policies which are maintained to protect domestic manufacturers and production
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What sales goal would you recommend for the Tata Nano? When Tata Motors Ldt. decided to create the Tato Nano they wanted to make the most fuel-efficient‚ smallest and cheapest car in the world. They had the advantage of already having the trust of consumers’ in India and being known for its commitment to ethics‚ by promising to improve the quality of life of its consumers. However‚ they were not the market leaders for the passenger vehicles with a market share of 16‚45% against 46‚07% for their
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and abroad; conducting occasional research; monetary help to determine tiny occasional growers; safeguarding operating conditions for labourers‚ and managing the excess pool of unsold occasional. Tata occasional Ltd (TCL)‚ a 57.48% subsidiary of Tata world Beverages Ltd. (TGBL) [earlier referred to as Tata Tea Ltd]‚ is Asia’s largest integrated producer of occasional. TCL is that the largest integrated occasional plantation company within the world and also the third largest bourgeois of instant occasional
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Steel Magnolias is a great movie of love‚ laughter‚ and tears. It features six strong-willed woman who "are the Steel Magnolias of the tittle…” as Roger Ebert says. The women dealt with many set backs in life‚ but no matter what they kept their southern grace and charm in tact at all times. In the film one of the main set backs is Shelby‚ one of the “Steel Magnolias” (Julia Roberts)‚ fighting with diabetes. Shelby’s diabetes is so bad she’s not supposed to have children due to the strains it would
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