As a part of the marketing planning process‚ a businnes has to analyse its external enviornment .One useful way of analyzing the external environment is by grouping external forces into six areas using P EST analysis . PEST stands for political . economical‚social and technological influences Mercedes-Benz is a German manufacturer of luxury automobiles‚ buses‚ coaches‚ and trucks. Mercedes-Benz has introduced many technological and safety innovations that have become common in other vehicles
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the wake of the Vietnam war‚ the atrocities committed in Cambodia were overlooked by the entire world. A successful coup over the prince resulted in a power vacuum‚ and‚ in turn‚ a civil war. Khmer Rouge led by Pol Pot fought against the United States backed Lon Nol military‚ in hopes of implementing a classless society. With the United States occupied by the Vietnam war‚ Lon Nol remained defenseless and Khmer Rouge soon took over Cambodia. Khmer Rouge and Pol Pot implemented a very radical version
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presented to the entire college. Thought you might wanna know. Cambodia‚ a Southeast Asian country that shares borders with Thailand‚ Vietnam and Laos‚ was under the French rule from 1863 until 1953. This long period of time affected people who fell into apathy demonstrated through their lack of political interest and desire for change. However‚ during this period of time‚ a small communist group started to emerge. They saw the future Cambodia as an independent and socialist country with satisfied citizens
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The Khmer Rouge with its leader Pol Pot‚ seized Cambodia in 1975. Year zero is declared‚ in effect Cambodia was isolated from the rest of the world‚ and cities‚ money‚ private property and religion were abolished. In hopes of making Cambodia become an agrarian utopia‚ Khmer Rouge forced the people who lives in the cities of Phnom Pehn and Battambang to leave their homes and were dictated to work in the labor camps‚ where people are abused and executed. About 2 million people died during their reign
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communication and negotiation in Indochina (Cambodia‚ Laos‚ and Vietnam) INTRODUCTION Under this chapter‚ explores three main sub-topic which is firstly is barriers to effective communication‚ secondly is approaches to successful international negotiations‚ and thirdly is being culturally intelligent in Indochina. The discussion of differences in communicative goals in an intercultural negotiation setting. Every country have their own cultural whether Cambodia‚ Laos‚ and Vietnam in communication also
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Economic factors Tourism and service industries are two biggest sectors in Bora Bora‚ French Polynesia‚ about 40 percent of employees work in the Service sector. In 1997‚ almost eighty percent of the whole GDP in this country was from service sector. During the end of the last millennium‚ there has been a huge economic decline in the whole French Polynesia‚ mainly in Tahiti and Bora Bora. But with the economic help of France and clearing the rumors of nuclear experiences the country’s economy
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envisioned “New” Cambodia‚ “Year Zero Project” transform Cambodia then and what effects does it leave in Cambodia today? What is the background/history of the genocidal conflict? The Cambodian genocide was the leader of Khmer Rouge‚ Pol Pot’s idea to restore the country agriculturally by deconstructing cambodia back to a primitive “Year Zero”. The idea of Year Zero arose in the 1950s after the French decolonization and devastated the region until the late 1980s and continues to affect Cambodia largely today
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organizational goal‚ it is important to give a single direction to all efforts. It is done by strategy formulation and implementation. Strategy formulation is based on external and internal analysis of organization. These analysis is done by SWOT‚ porter five forces‚ value chain‚ McKinsley Framework and Pestle analysis. These are renowned managerial tools
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Farming Agriculture is the process of producing food‚ feed‚ fiber and other products by the cultivation of certain plants and the raising of domestic animals. The practice of agriculture is also known as "farming". There are many types of farming. They can be classified into many groups. The groups are Economic status‚ Specialization‚ Intensity of land use and land tenure. Economic Status includes subsistence farming and commercial farming. Subsistence is when the food produced is just enough
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Introduction This paper shall involve and include a discussion and analysis of the macro environment of business using the extended PESTLE tool and an analysis of the micro environment in which the business operates by use of the Porters Five Forces Model as a tool. From the analysis of the micro environment of the business‚ one trend and one crisis will be identified and there will include a short strategy in which the business can address each of these issues. In this case‚ the situation surrounding
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