alternative to Conditioner Shampoo and provided excellent performance Ultra Doux • Contributed to 30% of sales value of entire Ultra Doux Range of products Conditioners Excellence Hair Colorants • Breakthrough product which was a result of strong gap analysis • It’s patented polymers provided superior performance • The do-it-yourself kit provided an easy way to apply the color 1 Entry Strategies For Indian Market (Contd..) Promotion Positioned as a premium product; targeted at upper middle
Premium Middle class Lower middle class Color
Case Abstract- Logistics industry in India has seen a tremendous growth in the last decade. In 2010 it recorded revenues of about US$ 82 billion. It generates employment for 45 million people in the country. The industry is forecasted to grow at a CAGR of approximately 8-9% over the next few years. The primary growth drivers in the industry are: Investments in the infrastructure sector Streamlining of indirect tax structure with introduction of VAT and the proposed GST Robust trade growth
Premium Transport Logistics
investment. India ranks 6th among the top 10 countries for Foreign direct investment. Although not in the front line‚ it has become an attractive destination for foreign investment1. India’s economic policies are tailored to attract substantial capital inflows and to sustain such inflows of capital. Policy initiatives taken over a period of years have resulted in significant capital inflows of foreign investment in all areas of economy including the public sector. This paper analysis the structure
Premium Investment Macroeconomics Economics
Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india Increadible india India is a secular counrty with numerous religions and thereby having a wide range of traditions and
Premium India
League‚ the founder of Pakistan‚ didn’t hold the same opinion with the most people. Fearing that their privileged position might be threatened in a democratic India society with Hindu majority‚ the Muslim elite from the All-India Muslim League proposed a plan calling for a separate Islam homeland ---- Pakistan for all the Muslims in India. In order to support their perspective‚ they drew the inspiration from Muhammad Iqbal’s philosophy and poetry and created a new viewpoint called “two-nation theory”
Premium Pakistan Partition of India Indian National Congress
IS INDIA REALLY SHINING? India was not some happy-go-luck rich kid born with a silver. It had its own problems‚ some minute‚ and some grave. “The progress is tremendous‚” says Yogesh Lotlikar‚ a Marketing Engineer. “Given the problems that India has‚ it has made a considerably great progress. We have a huge population‚ more than half of them are uneducated‚ employed‚ living in terrible conditions without major health and hygiene provisions‚ and still India has managed to shine. That’s the spirit
Premium Poverty Political party Politics
1. Introduction The report studies the market for the Axe range of Deodorants in India. Axe‚ a brand marketed by M/S. Hindustan Unilever Ltd. (HUL) in India‚ holds the market leader position in the nascent Indian deodorant industry. Though general information regarding market‚ image positioning etc. will cater to the complete Axe line of deodorants‚ product specifics will be restricted to the bodyspray segment alone. The report starts with an overview of the Indian market for Deodorants over the
Premium Economics terminology Marketing Strategic management
Concerns Affecting Foreign Tourism in India? If recent news reports are to be believed‚ the writing is on the wall. There has been a 25% drop in the number of foreign tourists visiting India over the last three months‚ following a widely publicized spate of sexual attacks on women. Even worse‚ the number of foreign female tourists has decreased substantially‚ by 35%‚ over the same period. The findings come from a survey of 1‚200 tour operators in cities across India‚ conducted by the Associated Chambers
Premium Tourism
Agriculture in India has a significant history. Today‚ India ranks second worldwide in farm output. Agriculture and allied sectors like forestry andfisheries accounted for 16.6% of the GDP in 2009‚ about 50% of the total workforce.[1][2] The economic contribution of agriculture to India’s GDP is steadily declining with the country’s broad-based economic growth. Still‚ agriculture is demographically the broadest economic sector and plays a significant role in the overall socio-economic fabric of India. History
Premium Agriculture India
COMMENTARY Corruption in India A Quantitative Analysis Vani K Borooah This article represents one of the first attempts at quantifying the level of corruption in India. This has been made possible by the unique website ipaidabribe.com which invites people who paid a bribe to record their experience. By choosing a specific issue – identity verification by a police officer prior to issuing a passport – it was able to focus on a “harassment” bribe‚ that is a bribe paid for something a person was
Premium New Delhi Delhi India