Market analysis Macro * 25% increase in market every year * Product Life Cycle Stage: Nascent * 150‚000 US citizens seeked medical care outside their country * Customer Profile * NRI * Patients from developed as well as under developed nations * No of usage occasions: Numerous * Role of Government * The role of Indian Government for success in medical tourism is two-fold: * Acting as a Regulator to institute a uniform grading and accreditation system for hospitals
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Topic: Investigating the Language of Tourism Discourse in Thailand Travel Brochure Literature Review 1. Background Theory Tourism has become one of the most important businesses throughout the world and tourism discourse has become one of the most common public discourses‚ with millions of people taking part in its structure when entering a numerous of communicative situations. People‚ culture‚ landscape‚ history‚ traditions‚ and other social and natural entities have been offered and
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Full Length Research Paper Tourism marketing information and destination image management Arturo Molina1*‚ Mar Gómez1 and David Martín-Consuegra2 1 Department of Marketing‚ University of Castilla-La Mancha‚ Cobertizo San Pedro Mártir s/n. 45071 Toledo‚ Spain. 2 Department of Marketing‚ University of Castilla-La Mancha‚ Ronda de Toledo s/n. 13071 Ciudad Real‚ Spain. Accepted 25 March‚ 2010 Destination image is commonly accepted as an important aspect in successful tourism management and destination
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Tourism on Malacca‚ Malaysia TABLE OF CONTENT Page 1.0 Executive Summary 2.0 Situation Analysis 1 2.1 Market Summary 2 2.2 Strength‚ Weaknesses‚ Opportunities and Threat Analysis 3 2.3 Competition 4 2.4 Product Offerings
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1.0 Introduction This is an assignment which aims to introduce the background of Tanjung Sepat. Tanjung Sepat was names after a little freshwater fish called “Ikan Sepat”. It is located at Kuala Langat‚ along the Strait of Malacca. It is two-hour drive from Kuala Lumpur. Most of the residences are Chinese. This is because the first settlement was Chinese. Fishing is the first profit earning activity at Tanjung Sepat. Now it has developed in to a popular small town. This is because of growing of
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attitudes that young adults have towards dark attractions. by Alexandra Constantinescu Albert (1002430) Word count: 13‚109 A research project submitted in partial fulfilment of the requirements for the award of BA (HONS) International Tourism Management. 2014 Abstract This study tries to fill in the existent gap in the research of people ’s interest‚ attitudes and motivators for visiting dark and disaster sites and it also contributes to obtaining a better understanding of dark
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Pergamon Annals of Tourism Research‚ Vol. 21‚ No. 3‚ pp. 582-595‚ 1994 Copyright © 1994 Elsevier Science Ltd Printed in the USA. All rights reserved 0160-7383/94 $6.00 + .00 0160-7383(93)E0032-9 THE TOURISM PRODUCT Stephen L. J. Smith University of Waterloo‚ Canada Abstract: An industry is characterized by a generic product and production process. For tourism to be considered an industry‚ it is necessary to show that such a genetic product and process exist. This paper argues that they
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school | Economics of Tourism | Research Work | | Hassan Rafique | 11/30/2011 | An insight to the economic potential of Pakistan in terms of tourism | Table of Contents A General Abstract…………………………………………………….. 3 Heritage Tourism………………………………………………………. 4 Religious/ Spiritual or Pilgrimage Tourism………………………….. 4 Cultural Tourism……………………………………………………….. 4 Adventure or Eco Tourism……………………………………………. 4 Wildlife Tourism………………………………………………………… 5 Sports Tourism…………………………………………………………
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activity as required to meet unforeseen circumstances. Alternatives to marketing planning: guesswork‚ hunch‚ ‘gut feel’ for the market‚ simple intuition or vision. 11.1. Logical steps in the marketing planning process: Diagnosis: based on the analysis of company databases‚ supplemented by marketing research as necessary and drawing on available published and unpublished data. Prognosis: market-research based but future orientated. Diversification into other products and markets may require
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MYANMAR(BURMA) Introduction Myanmar well known us Burma. Myanmar sits at the crossroads of Asia’s great civilisations of India and China‚ and looks out onto the vast Indian Ocean next to Thailand. One of South East Asia’s largest and most diverse countries‚ Myanmar stretches from the sparkling islands of the Andaman Sea in the south right up into the Eastern Himalayan mountain range. To this day Myanmar remains one of the most mysterious and undiscovered destinations in the world. A land of
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