CASE STUDY Coca-Cola / This article appeared in Contagous issue Thirty Two. Contagous is an intelligence resource for the global marketing communiy focusing on non-tradiional media and emergng technologes www.contagiousmagazine.com For more information please email the team on sales@contagiousmagazine.com 1st Page.indd 1 06/08/2012 18:04 newscase study / round-up/ casequarterly patagonia / study / coca-cola The Social Network COCA-COLA_EDITED_after proofs.indd 2 06/08/2012
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.................................4 Segmentation‚ Targeting and Positioning.............................................................4 Customer Perception and Customer Expectation ................................................6 McDonalds Marketing Mix (5 P’s).......................................................................6 The McDonald’s Experience..............................................................................10 McDonaldizing the Suppliers............................
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Marketing Principles Individual Assessment‚ Part 1 Company: McDonalds Corporation McDonald’s is the world’s largest fast-food restaurant chain. It has more than 32‚000 restaurants in over 100 countries‚ generates sales revenue of over $ 60billion and services over one billion customers every year (over 58 million customers daily). Question 1: In a highly competitive business environment most companies have moved away from mass marketing and toward target marketing‚ identifying market segments
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study the marketing strategies of leading players. • Study the entry strategies of global car manufacturers in India. • Examine and analyze the marketing mix of Hyundai Motors in the Indian passenger car industry. • Compare and contrast the marketing strategy of Hyundai with other leading players in the Indian passenger car industry Contents: Keywords: Case‚ Hyundai Motors‚ Indian Passenger Car Industry‚ Foreign Car Manufacturers in India‚ Marketing Small Cars in India‚ Marketing Mix‚ Positioning
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Pricing Strategy Today’s highly competitive business world forces companies to create different tactics and relatively rely on multiple pricing strategies to conduct business. As is known‚ pricing is one of the most important steps for business plan which needs good research‚ calculations and formulations. There are different pricing strategies to put into effect due to the market and product conditions‚ such as premium pricing‚ penetration pricing‚ economy pricing‚ price skimming(Voice
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Banking sector-intro (Indian) PHASE I The General Bank of India was set up in the year 1786. Next came Bank of Hindustan and Bengal Bank. The East India Company established Bank of Bengal (1809)‚ Bank of Bombay (1840) and Bank of Madras (1843) as independent units and called it Presidency Banks. PHASE II Nationalisation of Imperial Bank of India with extensive banking facilities on a large scale specially in rural and semi-urban areas. It formed State Bank of india to act as the principal
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Hedging Strategies using Futures Introduction to Hedging Hedging refers to reducing risk. Let us take a simple example to understand hedging. A farmer expects to produce ‘X’ quantity of a commodity by the end of the cropping season say‚ October. He has to invest a certain amount of money today from his savings or maybe take a loan in expectation of returns he will get in October. But‚ he cannot accurately predict the prices he will get for his produce. A dip in prices could result in a loss. To deal
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to someone through a letter but new STD and ISD facilities have made communication an instantaneous process. The world appears to have contracted or been squeezed into anyone in any part in the world. What Telecommunication Marketing Is: We all know the definition of Marketing is‚ “It’s a process by which individuals and groups obtain what they need and want by creating and exchanging products and value with others”. So we can say that telecommunication is process which telecom company or operator’s
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We discussed why so many businesses are failing to achieve results with their marketing efforts. It was clear to me that the reason for their lack of success was they are pitching‚ not educating. There is a misconception that as a marketer the most important function is to promote our products and services. In fact‚ main focus should be to establish that we are knowledgeable and can be trusted. So‚ what do I mean? Most of us don’t do business with people we don’t trust. Even if we have the lowest
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capable of investing this much. Their future‚ as one company‚ with a single purpose and mission‚ is sharply defined. Pfizer Inc. wants to be the company that does more good‚ for more people‚ than any other on the planet. Innovation is critical to improving health and sustaining Pfizer’s growth and profitability. They are deeply committed to meeting the needs of their customers‚ and we constantly focus on customer satisfaction. Pfizer is now implementing a strategy to drive performance within the global
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