200607-MM-Case-Assignments.doc 1/9 Multinational Management –Case Assignments Case Studies & Case Assignments General Remarks • • • The following questions are to be considered as “guiding questions”. That is‚ these questions will stimulate discussion within each group. However‚ groups are encouraged to use a managerial and problem-oriented framework (see “Notes on Case Analysis”) for their presentations and integrate conceptual thinking as much as possible (evidence of some wider
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Nestlé Refrigerated Pizza Case Executive summary: In 1990 Nestlé Refrigerated Food Company‚ NRFC‚ subsidiary of Nestlé S.A‚ had to decide about the launch of a refrigerated pizza‚ under the name of Contadina pizza‚ continuing the build of the refrigerated food category it started few years ago with the launch of the Contadina pasta and sauces‚ and where the satisfying results exceeded expectations‚ NRFC would be then the first mover in this new category product‚ pre
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The professor Philip Hallie’s ‘From Cruelty to Goodness’ radiates unwavering genuine philanthropy which by its nature oppose the cruelty and imbalance of power he talks about. The understanding of how cruelty works goes through the understanding what cruelty is and what morality has to say about that. Professor Hallie recognizes two types of ethics- negative and positive- that illuminate the path of good-making. The negative is the ban for actions associated with deliberate harm-making and pain-inflicting
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Private Interest Over Public Good In Development and Social Change‚ Philip McMichael describes the “development project” as the Global North’s strategy of political intervention into the countries of the Global South‚ rooted in an attention to social welfare and the belief that markets were “servants” to the states. However‚ he argues that in the 1980s‚ the viewpoint of the “globalization project” emerged in its place‚ creating new barriers to development by intensifying social inequalities in favor
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Comparison of the three quality gurus: Philip Crosby‚ W. Edwards Deming and Joseph Juran Deming believed that organisations could increase quality and reduce costs by having continuous process improvement and by viewing manufacturing as a system‚ not as bits and pieces. Juran applied the Pareto principle to quality issues (80% of the problems are caused by 20% of the causes) and also developed Juran’s Trilogy which includes: quality planning‚ quality control‚ and quality improvement. Crosby’s solution
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Marketing - Is the process of building profitable customer relationships by creating value for customers and capturing value in return - Satisfying customer needs 2 GOALS OF MARKETING • To attract new customers by promising superior value • To keep and grow current customers by delivering satisfaction MARKETING PROCESS 1. Understanding the Marketplace and Customer Needs 1.1. Needs‚ Wants‚ and Demands 1.1.1. NEEDS – states of felt deprivation. 1.1.2. WANTS – the form human
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the price of the shares declined by 10%. The view is that a strong balance sheet would maintain the borrowing ability needed to support CPK’s expected growth. - increasing international franchises and expand the agreement with Kraft Foods throught a strong partnership. Kraft Foods | International Franchises | * 95% pretax margin * obliged to spend 5% of gross sales on marketing the CPK frozen pizza brand (more than the company often spent on its own marketing) | * 50 to 65K initial payment
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Keurig: Convenience‚ Choice‚ and Competitive Brands In 1990‚ John Sylvan and Peter Dragone entered the coffee brewing industry by launching their company Keurig built upon on the question of‚ “why do we brew coffee by the pot when we only drink it by the cup?” Within a few years after their start-up‚ they were able to secure multiple patents as well as acquiring $1 million from venture capitalists to improve upon their prototype. By 1998‚ Keurig‚ which is German for excellence‚ was finally able
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Cases in Finance Philip Morris and British American Tobacco: Comparative Analysis Table of Contents Industry Overview 2 E-Cigarettes: A Threat or an Opportunity for the Tobacco Industry 2 Philip Morris: Company Overview 3 Philip Morris International: Facing The Current Financial Difficulties 4 British American Tobacco: Company Overview 4 British American Tobacco: Negative Image 5 SWAT Analysis: Philip Morris 5 SWAT Analysis: British American Tobacco 8 Industry Overview
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the company also tried its hand at the restaurant business‚ in an attempt to find additional outlets for its food products. Oscar Mayer‚ now part of the Kraft General Foods Empire‚ grew from a modest family business into an international food giant‚ maintaining a firm presence in both the American refrigerator and the American consciousness. Kraft is an independent public company; it is listed on the New York Stock Exchange and became a component of the Dow Jones Industrial Average on September 22
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