this unit you should: 1. Know the constituents of the promotional mix 2. Understand the role of promotion within the marketing mix 3. Understand the role of advertising agencies and the media 4. Be able to promote a simple promotional campaign Recommended Resources Internet websites: www.asa.org.uk‚ www.cim.co.uk. Textbooks: Dransfield R‚ BTEC National in Business Student Book (Heinemann‚ 2007) Visit to local businesses Campaign magazine Teaching Methods Case studies Discussions
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Promotional Action Plan Medical Tourism Marvin Wilcox Saint Leo University Our marketing plan for 2013 will focus on several mediums that are aimed at providing detailed information on the company and services provided‚ reaching new targets and offering incentives to previous clients and maximizing exposure. Five venues were chosen to take full advantage of our budget of $100‚000 .The following is a synopsis of each venue: 1. Building a website 2. YouTube videos 3. Social Media
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Campaign 1- Barclays contactless payments The first campaign I am going to look at is the Barclays contactless payments. Parts of the promotional mix 1. Advertising (Any paid form of non personal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor) 2. Sales Promotion (Short-term incentives to encourage purchase or sales of a product or service) 3. Public Relations (Building good relations with the company’s various publics by obtaining favourable publicity‚
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NATIONAL DIPLOMA LEVEL 3 Travel & Tourism a 2010/11 Student name: | Unit/Module: Unit 9 | Assignment Title: Retail Travel Operations | Lecturer: Emma-Jayne Smith | Date Issued: 09/01/13 | Final Grade Awarded | DEADLINES | PASS | MERIT | DISTINCTION | Assignment 1 (P1/P2/M1/M2 & D1)Assignment 2 (P3/M3/D2)Assignment 3(P4 & P5)The unit Final work | 08/02/1308/03/1328/03/13 | Lecturer to circle and initial | | | Grading Criteria | Met | Grading Criteria | Met | Grading Criteria
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The purpose of this case assignment is to evaluate Adidas’ new promotional campaign and identify the key factors affecting its success. Promotion serves as one of the fundamental tenets in marketing mix. Promotion is the communication of information by a seller to influence the attitudes and behaviors of potential buyers.1 (Christ). Advertising‚ sales promotion‚ and public relations comprises promotion which are used to target specific buyers.2 These three aspects of promotion work together to
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Unit 1- Task 3 Interrelationships in Travel and Tourism Individual businesses must work in partnership with other organisations in order to be successful. Tourism is a very competitive and complex sector and many companies develop links with other businesses as a way of maximising profits. If for example Thomas cook didn’t work with other hotels‚ insurance companies‚ company picks up on arrival‚ Thomas cook wouldn’t make any profits‚ as customers wouldn’t want to book a holiday with a company who
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2008 Travel and Tourism GCE AS and A Travel & Tourism Teachers’ Guide 1 Contents GCE AS and A Level Travel and Tourism Teachers’ Guide (03/09/10) Page 1. Introduction 1.1 - Rationale 1.2 - Overview of New Specification Support for Teachers 2.1 - Resources 2.2 - NGfL Cymru 2.3 - Websites Unit Guides AS 3.1 - Unit 1 : Introducing Travel and Tourism 3.2 - Unit 2 : Investigating Tourism Destinations 3.3 - Unit 3 : Marketing in Travel and Tourism 3.4 - Unit 4 : Working with customers in Travel and
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Promotional Plan Critique Brown Shoe Company: Naturalizer Company Profile The company that I selected for my promotional plan critique is Naturalizer‚ which is a brand within Brown Shoe Company. Brown Shoe Company was founded in 1878 and is headquartered in St. Louis‚ Missouri. Brown Shoe is a $2.6 billion leader in the footwear industry. Brown Shoe Company Inc. is a global footwear company that operates as a footwear retailer and wholesaler in the United States‚ Canada‚ China‚ and Guam. It
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Unit 304 – Principles of marketing for travel and tourism Definition of Marketing: Marketing is a type of management tool and is responsible for meeting customer requirements; marketing is about getting the right products to the right people in the right place at the right time at the right price using the right promotion; for example airline companies such as easy jet and ryanair will try and invest their time and money by finding out what different type of customers want from the companies by
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Executive summary 1. EXECUTIVE SUMMARY Booming industry Indian travel and tourism experienced a boom during 2004. There was a surge in arrivals and departures as well as robust expansion in domestic tourism. After growing by 15% in 2003‚ the number of incoming arrivals rose by a hefty 22% in 2004 over 2003. Not surprisingly‚ incoming tourism receipts also rose sharply by about 16% in 2003 and 32% during 2004. Strong government support The strong support provided by the government played an
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