Marketing and Promotional Campaign
Lyng Hall School
BTEC NATIONAL CERTIFICATE/AWARD
Edexcel Level 3 – Business
UNIT 9: Exploring Creative Product Promotion
Internally Set Assignment
Unit 9: Exploring Creative Product Promotion
Summary of Learning Outcomes
On completion of this unit you should:
1. Know the constituents of the promotional mix
2. Understand the role of promotion within the marketing mix
3. Understand the role of advertising agencies and the media
4. Be able to promote a simple promotional campaign
Recommended Resources
Internet websites: www.asa.org.uk, www.cim.co.uk.
Textbooks: Dransfield R, BTEC National in Business Student Book (Heinemann, 2007)
Visit to local businesses
Campaign magazine
Teaching Methods
Case studies
Discussions
Group work
Video clips of adverts
Individual tasks
Website research
Reading
Notes
Assessment methods
You will be assessed upon the design of a promotional campaign for a selected product which meets the needs of a given creative brief.
BTEC National Award/Certificate/Diploma in Business
Unit 9: Exploring Creative Product Promotion – assessment activity front sheet
This front sheet must be completed by the learner (where appropriate) and included with the work submitted for assessment.
Learner name:
Assessor name: Mr. Hill
Date issued:
Hand-in date:
Date submitted:
Qualification:
BTEC National Award/Certificate/Diploma* in Business *delete as appropriate
Unit 9 - Assignment 1 of 1
Criteria reference
To achieve the criteria the evidence must show that the learner is able to:
Task no
Criteria attempted (please tick)
P1
describe the promotional mix used by two selected organisations for a selected product/service
1
P2 describe the role of promotion within the marketing mix for a selected product/service
2
P3 describe the role of advertising agencies
BTEC NATIONAL CERTIFICATE/AWARD
Edexcel Level 3 – Business
UNIT 9: Exploring Creative Product Promotion
Internally Set Assignment
Unit 9: Exploring Creative Product Promotion
Summary of Learning Outcomes
On completion of this unit you should:
1. Know the constituents of the promotional mix
2. Understand the role of promotion within the marketing mix
3. Understand the role of advertising agencies and the media
4. Be able to promote a simple promotional campaign
Recommended Resources
Internet websites: www.asa.org.uk, www.cim.co.uk.
Textbooks: Dransfield R, BTEC National in Business Student Book (Heinemann, 2007)
Visit to local businesses
Campaign magazine
Teaching Methods
Case studies
Discussions
Group work
Video clips of adverts
Individual tasks
Website research
Reading
Notes
Assessment methods
You will be assessed upon the design of a promotional campaign for a selected product which meets the needs of a given creative brief.
BTEC National Award/Certificate/Diploma in Business
Unit 9: Exploring Creative Product Promotion – assessment activity front sheet
This front sheet must be completed by the learner (where appropriate) and included with the work submitted for assessment.
Learner name:
Assessor name: Mr. Hill
Date issued:
Hand-in date:
Date submitted:
Qualification:
BTEC National Award/Certificate/Diploma* in Business *delete as appropriate
Unit 9 - Assignment 1 of 1
Criteria reference
To achieve the criteria the evidence must show that the learner is able to:
Task no
Criteria attempted (please tick)
P1
describe the promotional mix used by two selected organisations for a selected product/service
1
P2 describe the role of promotion within the marketing mix for a selected product/service
2
P3 describe the role of advertising agencies