Advertising and Promotion Project
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Sultan Qaboos University
Advertising and Promotion
College of Commerce & Economics
IMC Program for 100 PLUS
Report
1/5/2012
Zero Group
Introduction and Background:
The Omani food industry is becoming a huge potential opportunity for new entrants. Global Food Solution LLC.is a recent established company that penetrated that market. The GFS aims to serve the citizens and expatriate within the Sultanate boarders the alternatives of high quality products that were neither offered nor available in the Omani food product industry. The company is concentrating on reaching every single house in Oman by offering products ranging from highly used products such as rice, chicken and water to beverages such as snacks and soft drinks. In other words, GFS is a supplier of major food consumption product. The company currently has three main divisions which are the franchised restaurants division, the beverages division and the dry food division. Having a close look at the beverage division, the company is currently offering bottled water imported from Turkey and going to launch a wide range of fizzy and isotonic drinks very soon. This means that the Global Food Solution product offering is going to compete with major and multi-national companies and brands like Pepsi, Coca-Cola, Pocari Seat and Gatorade. With such tough, expected though, competition, the company is aware of the need of a huge enormous introductory campaign for the product which called "100plus". "100plus" is the isotonic drink that will be introduced to the market. It is an isotonic, though fizzy, drink which was first introduced in the Singapore market by Fraser & Limited (F&N) in 1983. Nowadays, the drink is sold in four countries which are Malaysia, Singapore, Philippines and South Africa. It has four existing variations of flavors which are the original flavor, Tangy Tangerine, Lemon Lime and Active.
Review of the Marketing Plan: The isotonic drinks are new
Sultan Qaboos University
Advertising and Promotion
College of Commerce & Economics
IMC Program for 100 PLUS
Report
1/5/2012
Zero Group
Introduction and Background:
The Omani food industry is becoming a huge potential opportunity for new entrants. Global Food Solution LLC.is a recent established company that penetrated that market. The GFS aims to serve the citizens and expatriate within the Sultanate boarders the alternatives of high quality products that were neither offered nor available in the Omani food product industry. The company is concentrating on reaching every single house in Oman by offering products ranging from highly used products such as rice, chicken and water to beverages such as snacks and soft drinks. In other words, GFS is a supplier of major food consumption product. The company currently has three main divisions which are the franchised restaurants division, the beverages division and the dry food division. Having a close look at the beverage division, the company is currently offering bottled water imported from Turkey and going to launch a wide range of fizzy and isotonic drinks very soon. This means that the Global Food Solution product offering is going to compete with major and multi-national companies and brands like Pepsi, Coca-Cola, Pocari Seat and Gatorade. With such tough, expected though, competition, the company is aware of the need of a huge enormous introductory campaign for the product which called "100plus". "100plus" is the isotonic drink that will be introduced to the market. It is an isotonic, though fizzy, drink which was first introduced in the Singapore market by Fraser & Limited (F&N) in 1983. Nowadays, the drink is sold in four countries which are Malaysia, Singapore, Philippines and South Africa. It has four existing variations of flavors which are the original flavor, Tangy Tangerine, Lemon Lime and Active.
Review of the Marketing Plan: The isotonic drinks are new