International Marketing The Cosmetics Industry Estee Lauder vs. Shiseido Cosmetics E. Wang July 8‚ 2005 BSAD 491 Introduction The cosmetics business is a billion dollar industry. Every year‚ women are responsible for consuming millions of cosmetic products. The cosmetics industry is so large because of several factors. The media is a huge contributor to the intense pressure to look a certain way. The idea that "sex sells" is evident in gossip magazines‚ movies‚ advertisements‚ music
Premium Cosmetics
Global Cosmetics Manufacturing Industry Over the past five years‚ the Global Cosmetics Manufacturing industry has experienced steady growth. According to IBISWorld industry analyst Nikoleta Panteva‚ "The past five years have been no exception‚ despite declining per capita disposable income in key markets." Industry Analysis & Industry Trends: The global cosmetics industry is broken down into six main categories; skincare being the largest one out of them all‚ accounting for 31 percent of
Premium Cosmetics Marketing Manufacturing
Group Case 2 Retail Specialty Cosmetics Industry Analysis March 19‚ 2012 TABLE OF CONTENTS Industry Type Degree of Industry Concentration Opportunities and Threats Opportunities Threats Past and Projected Market Growth Rate Competitive Analysis New Entrants Substitutes Rivalry within the Industry Suppliers Buyers Driving Forces Analysis Industry Key Success Factors Financial Analysis
Premium Cosmetics Retailing
Findings – Each of these cosmetic companies is unique. They each offer something different to the industry; selling method‚ marketing strategy‚ product line‚ and distribution channel. Practical implications – The industry trends indicate that the future of cosmetics may move towards more joint ventures between drug companies‚ cosmetic companies and nutritional/food companies as cosmetic companies look for new ways to be innovative. Originality/value – The research provides an in‐depth business
Premium Marketing
A Marketing Plan - D104 | Male Cosmetics in China | L’Oreal Paris Men Expert | | Table of Contents 1. Executive Summary 2 2. Situation/Environmental Analysis 3 2.1 SWOT Analysis 3 3.2 PEST Analysis 4 3. Marketing Objectives 5 4. Marketing Strategy 6 4.1 Target Market Selection 6 4.2 Target Market Profile 7 5. Marketing Mix Decisions 8 5.1 Product Decisions 8 5.2 Pricing Decisions 9 5.3 Placement Decisions 9 5.4 Promotion Decisions
Premium Marketing Brand
ANALYSIS OF SHISEIDO The Shiseido Group was established in 1872 and is headquartered in Tokyo‚ Japan. The company is engaged in the cosmetics and toiletries industry. The group also has massive interests in the boutique‚ restaurant‚ salon‚ fine chemicals‚ pharmaceutical and beauty foods sectors. Shiseido is the largest manufacturer of cosmetics in Japan with more than 20 brands. The firms product offering consists of 3 product lines and these are the Skincare range‚ the Pureness range and the Beneficence
Premium Cosmetics Barriers to entry European Union
2014 INDUSTRY PROFILE – THE COSMETICS INDUSTRY The Cosmetics Industry‚ also known as the “Beauty Industry” has gone through dramatic changes in the last 20 years. In the last two decades‚ the global Cosmetics Industry has shown growth of 4.5% a year on average. This stable and continuous growth shows resilience even in negative economic conditions. The Cosmetics Industry was affected by the 2009 recession but recovered in 2010 as the global economy improved. The Cosmetics Industry is divided
Premium Cosmetics Personal care Marketing
Global Cosmetic Industries In the world of globalization with unstable economic situation most of the investors looking for more stable market place to invest for long term. Selecting an appropriate market place with the concern of risk associate with it is a vital task for any investor. Global Cultural Revolution makes all cultural consumers to move into standardized product rather then using local products. Europe and America already achieved a well structure cosmetics and toiletries market
Premium Cosmetics
2010. From http://www.mongabay.com/images/commodities/charts/chart-palm-oil.html 1000 Fragrances (2009 June 19) Andrew Farrell. (2008‚ October 11). Ugly time for beauty companies. Retrieved on 4 March‚ 2010‚ from http://www.forbes.com/2008/11/07/cosmetics-retail-economy-biz-commerce-cx_af_1110vanity.html Amandine Ohayon Annual Results In A Difficult Environment‚ L ’oréal Is Proving .... (2008). Retrieved on 23 March‚ 2010‚ from http://www.loreal-finance.com/_docs/fichiers_contenu/0000000333/2007AnnualResults_140208_UK
Premium Cosmetics
"A woman without paint is like food without salt"‚ at least that’s what Platus‚ a Roman philosopher thought. Men and women the world over have been using “cosmetics’ to enhance their beauty since as early as 10‚000 B.C. Today‚ a women in the United States between the ages of sixteen and sixty-five shops for cosmetics at least five times per year. She will spend on average‚ forty-three dollars each trip. That equates to about two hundred fifteen dollars per year. Two hundred fifteen dollars doesn’t
Premium Cosmetics Woman English-language films