KENTUCKY FRIED CHICKEN AND THE GLOBAL FAST-FOOD INDUSTRY Background of the Study During the 1960s and 1970s‚ Kentucky Fried Chicken Corporation (KFC) pursued an aggressive strategy of restaurant expansion‚ quickly establishing itself as one of the first fast-food restaurant chains in the US. KFC was also one of the first U.S. -food restaurant chains to expand overseas. By 1990‚ restaurants located outside of the U.S. were generating over 50 percent of KFC’s total profits. By the end of
Free Fast food KFC Strategic management
Final Project KFC (Kentucky Fried Chicken) Submitted To: Muhammad Asim Awaan Developed By: Madiha khalid Hijab Ashraf Rizwan Khalil Sami Ullah (07108118) (07108124) (07108125) (07108140) BBA Fall – 2007 Section “B” Date of Submission: 15 – 06 – 2011 Final Project KFC (Kentucky Fried Chicken) 1. Final Project KFC (Kentucky Fried Chicken) Dedication “We dedicate our project to AL-Mighty ALLAH without whose guidance we were unable to do so and also to our parents who support and helped
Premium KFC Fast food Fast food restaurant
founded and also known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky‚ in the United States. KFC has been a brand and operating segment‚ termed a concept[2] of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of grilled and roasted chicken products‚ side dishes and desserts
Premium Fast food Fast food restaurant KFC
counting. Great tasting chicken has become synonymous with KFC; and has been enjoyed by Malaysians ever since. In fact‚ KFC Malaysia has developed a distinctive Malaysian personality of its own. COLONEL’S STORY KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders‚ founder of KFC. He reached celebrity status in 1952‚ when he decided to franchise his famous Kentucky
Free Fast food KFC Fast food restaurant
Subway Restaurants Marketing Situational Analysis Case Study Executive Summary Subway Restaurants is the leading submarine sandwich franchise in the United States and the world with 20‚532 restaurants worldwide located in 72 countries. Restaurant locations continue to increase year over year from an annual rate of 4 percent in 1999 to 14 percent in 2003. Brand recognition grows as market geographically expands. The new Tuscany Décor reinforces the idea of a fresh‚ healthy and great tasting menu
Premium Quiznos Subway Fast food
Roy Rogers Restaurants is a fast-food franchise business owned by the Marriott Corporation. In the case‚ Roy Rogers was pursuing a strategy of aggressive growth through the licensing of independent franchises to operate its restaurant outlets. The Roy Rogers Restaurant system had a strategic mission that emphasized hamburger and chicken products‚ a family orientation‚ and a high price/high value perception. Competitors in the hamburger segment of the fast-food industry employed a number of strategies
Premium Hamburger KFC Fast food
Course: Business Research Methods Case: 6.2 - Cane’s Goes International 1) Raising Cane’s is a fast food chicken finger establishment based in Louisiana. Cane’s is interested to open in other countries and Australia was the first choice. Cane’s wants to open in other countries because it became popular and well known restaurant in the United States. Cane’s offers high-quality fried chicken fingers. The same menu will be offered in Australia. Is it suitable to establish Raising Cane’s in Australia
Premium Fast food Restaurant Menu
Strengths Strengths can be found internally in a company and can be used to the company’s advantage. The strengths identified are as follows: 1. KFC’s secret recipe. The secret recipe has long been a source of advertising‚ and allowed KFC to set itself apart. Also‚ KFC was the first chain to enter the fast-food industry‚ just before McDonald’s‚ which opened its first store a year later‚ and the "secret recipe" was the initial home replacement strategy. 2. Name recognition and reputation. KFC’s
Premium KFC Fast food Fried chicken
franchisee? Initial Franchise Fee = Monthly Service Fee (Royalties) = Advertising = $45‚000 (if you open a KT multi-brand restaurant‚ the fees will be $75‚000) 5 percent (5%) of Gross Sales 5 percent (5%) of Gross Sales (Includes national and local contributions) The above amounts do not include the initial investment required to construct the restaurant building‚ training expenses‚ grand opening expenses or opening inventory. Please refer to the KFC Franchise Disclosure Document
Premium KFC Fast food restaurant
promotional and ratings purposes. The network broadcasts shows ranging from action to animated comedy . Original series started in 1994 with Space Ghost Coast to Coast‚ along with Cartoon Cartoons original programs like Dexter’s Laboratory‚ Cow and Chicken‚ I Am Weasel‚ The Powerpuff Girls‚ Ed‚ Edd n Eddy‚ Johnny Bravo‚ and Courage the Cowardly Dog . In 2009‚ it started airing live-action programming‚ including movies New Line Cinema . The network celebrated its 20th birthday; this celebration started
Premium Warner Bros. Tom and Jerry