SUMMER TRAINING REPORT Submitted By: Yogesh Bhargava Dept. of Pharma. Management National Institute of Pharmaceutical Education & Research (NIPER)‚ Mohali Academic year: 2011-13(3rd Sem) Submitted To: Rahul Bhargava (Director) Kush Bhatnagar (Product Manager) XL Laboratories Pvt.Ltd New Delhi (INDIA) DECLARATION I hereby declare that the present work embodied in this thesis entitled “Female Hormone: Doctor’s Perception Analysis” Has been carried out by me under
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Procter and Gamble has over 250 brands on the market today. For more There are several P&G products found in my home. The products that are most relevant to me in my home are MACH3‚ Dreft Laundry‚ Bounty‚ Swifter and Pampers. Of the five brands that I possess in my home the segmentation characteristics vary. User status is segmentation characteristic that include potential user facing life stage changes such as newlywed’s and new parents. Both Dreft laundry and Pampers are great products that
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Consumer Behavioral Segmentation and Strategic Positioning for Online Auctions. Abstract E-Bay is one of the most widely used and consumer adapted means of selling a product in todays e-business market. It requires a unique marketing approach to effectively segment‚ target and position potential customers. Competition between sellers can be fierce and without precise understanding of buyer behavior‚ pinpointing what creates value can be daunting. This paper will address the basic concepts
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ECONOMICS “Chapter 19: The Goods Market in an Open Economy” ------------------------------------------------- Chapter 19: The Goods Market in an Open Economy 19-1 The IS Relation in an Open Economy When we were assuming that the economy was closed to trade‚ there was no need to distinguish between the domestic demand for goods and the demand for domestic goods. They were clearly the same thing. Now‚ we must distinguish between the two. Some domestic demand falls on foreign goods‚ and
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because understanding the consumer will allow us segment the market more meaningfully. To get a product or service to the right person or company‚ a marketer would firstly segment the market‚ then target a single segment or series of segments‚ and finally position within the segment(s). Market segmentation is the basis for customer orientation and differentiation Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer
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MARKETING ASSIGNMENT PART-2 DEODORANTS The Positioning Statement For today’s youth who are bustling with a Go-Getter attitude‚ who want to be active and fresh during the long and tiring hours of the day and night‚ across seasons‚ Y-X is a deodorant that provides instant freshness with just a spray that stays with you 24x7. Its not only targeted at youth by age‚ but for those who are 18-25 by heart. It is one stop solution to fragrance related blues. Unlike the
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restaurant believes in increasing sale among existing customers. Situation Analysis In order to remain competitive in the market organization need to have strong understanding on the internal and external environment as well as capabilities of the organisation.5 C Analysis is used for situation analysis of Tuscany Ristorante Company - * Tuscany Ristorante have good image in the market as being associated with the brand name of Marriot Hotel Group. * Tuscany sustains the family and team culture
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Market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs and this is also a the process of dividing a market into meaningful groups that are relatively similar and identifiable .The purpose of segmentation is to enable the marketer to tailor the marketing mixes to meet the needs of one or more specific segments. Market segmentation helps the firm to identify the customers’ needs more accurately and precisely‚ and it
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MARKETING PLAN FOR PRODUCTS FROM PLANTS AND HERBS THAT HAVE MEDICINAL VALUE (HERBAL MEDICINAL PRODUCTS) NAME OF THE COMPANY TONY HERBS BY V.SARANYA EXECUTIVE SUMMARY Tony Herbs is a company that is all set to enter the market very soon. It will generate products from plants that have medicinal value and these plants are grown by the company itself. It grows about ten types of plants and a few among them are Aloevera‚ Turmeric‚ Aamla‚ Kesavardini‚ and Nutmeg. The products are pure and
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biscuit-making business.Beside that‚ there must be invaluable insight into product development and also endless pool of resources and knowledge.The other strategy is sharing of skill and expertise with reputable brands. Products and Corresponding Target Markets Market demographics can be classified to 3 factors which is geografic factor‚ demografic factor and seasonal factor.For geografic factor‚ not all the country in the world would accept and like food product like biscuit and wafer because their staple
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