Market Potential
Introduction
Munchy’s company is one of food company type which in variety of biscuits, wafers, cracers and cookies type. In Malaysia, the headquarters succesfully established at Johor, around 1991. The Munchy’s term was derived from the Mandarin term “Mai Oi”.”Mai” which means flour or wheat and “Oi” that refers to the magical quality found in it’s delicious wafer.Nowadays, the brands distributed all over country including Asia Pacific, Europe, Middle East, Africa, North America and Latin America to expand the networking branched.
The main marketing objectives of company include making communication with customers by good promotions and expanded advertising.Otherwhile, there must be a good distribution for Munchy’s in global connection.Munchy’s always highlighted to produce with good raw material because the mission of the company is to provide fun, cheeky, yummylicious, and affordable biscuits and snacks for everybody around the world.
There are several marketing strategy for Munchy’s , therefore the first point, the deep knowledge and vast experience in the biscuit-making business.Beside that, there must be invaluable insight into product development and also endless pool of resources and knowledge.The other strategy is sharing of skill and expertise with reputable brands.
Products and Corresponding Target Markets
Market demographics can be classified to 3 factors which is geografic factor, demografic factor and seasonal factor.For geografic factor, not all the country in the world would accept and like food product like biscuit and wafer because their staple food is from difference kind of resourses.For example staple food of Asians majority on rice while certain country the staple food is tapioca. Demografic factor, this product is for all children and also for teenager and adults. Children is the highest consumer than the others.From other sight,the consumer consist from high income because biscuit it available in small quantity and cheap, rather than low
Munchy’s company is one of food company type which in variety of biscuits, wafers, cracers and cookies type. In Malaysia, the headquarters succesfully established at Johor, around 1991. The Munchy’s term was derived from the Mandarin term “Mai Oi”.”Mai” which means flour or wheat and “Oi” that refers to the magical quality found in it’s delicious wafer.Nowadays, the brands distributed all over country including Asia Pacific, Europe, Middle East, Africa, North America and Latin America to expand the networking branched.
The main marketing objectives of company include making communication with customers by good promotions and expanded advertising.Otherwhile, there must be a good distribution for Munchy’s in global connection.Munchy’s always highlighted to produce with good raw material because the mission of the company is to provide fun, cheeky, yummylicious, and affordable biscuits and snacks for everybody around the world.
There are several marketing strategy for Munchy’s , therefore the first point, the deep knowledge and vast experience in the biscuit-making business.Beside that, there must be invaluable insight into product development and also endless pool of resources and knowledge.The other strategy is sharing of skill and expertise with reputable brands.
Products and Corresponding Target Markets
Market demographics can be classified to 3 factors which is geografic factor, demografic factor and seasonal factor.For geografic factor, not all the country in the world would accept and like food product like biscuit and wafer because their staple food is from difference kind of resourses.For example staple food of Asians majority on rice while certain country the staple food is tapioca. Demografic factor, this product is for all children and also for teenager and adults. Children is the highest consumer than the others.From other sight,the consumer consist from high income because biscuit it available in small quantity and cheap, rather than low