Pestle and company background MAMEEEE 
Company Background
The company chosen for this assignment is Mamee Double-Decker Malaysia Berhad. Mamee was founded in 1971 by Datuk Pang Ching Hin and headquartered in Malacca. Mamee Double Decker is Malaysia food processing, snack and diary product company, Mamee Snack is very popular among Malaysian it is a childhood snacks for all of us no matter what age range you are. It mainly produces and sells instant noodles, snack, confectionery and beverages. Mamee Double Decker not only sells its product locally but had penetrated the international market as well. Today Mamee products are exported all around the world to more than 8- countries and area it serves includes Asia, Middle East, Africa, America, Europe and Oceania. Product produced by Mamee are popular and well known to most households especially children.
When Mamee first came into existence its product are only Mamee monster noodle snack and double decker snack. Mamee later had gain recognition from several countries because of its distinct and unique feature of the snack that is square-ish noodle like and the adorable face of monster on its packaging while the double decker snack, is a flavored snack with a choice of prawns chicken and cheese.
The company then goes through a major diversification when it produces carbonated drink under the brand cheers. Mamee instant noodle later was produced. However different instant noodles are provided to cater different countries, for example Mamee bihun, express noodles and mi goring are only available in Malaysia as it suits the Malaysian taste, while these products are not made for the overseas market. The company had produced Mamee oriental noodles for outside market.
PESTLE ANALYSIS
Social
Mamee mainly focus in producing snacks, but it had expand its product in producing beverages such as soft drinks, this type of products mostly demanded by consumers is mostly influenced by their beliefs and attitudes which, in turn, are influenced by social
The company chosen for this assignment is Mamee Double-Decker Malaysia Berhad. Mamee was founded in 1971 by Datuk Pang Ching Hin and headquartered in Malacca. Mamee Double Decker is Malaysia food processing, snack and diary product company, Mamee Snack is very popular among Malaysian it is a childhood snacks for all of us no matter what age range you are. It mainly produces and sells instant noodles, snack, confectionery and beverages. Mamee Double Decker not only sells its product locally but had penetrated the international market as well. Today Mamee products are exported all around the world to more than 8- countries and area it serves includes Asia, Middle East, Africa, America, Europe and Oceania. Product produced by Mamee are popular and well known to most households especially children.
When Mamee first came into existence its product are only Mamee monster noodle snack and double decker snack. Mamee later had gain recognition from several countries because of its distinct and unique feature of the snack that is square-ish noodle like and the adorable face of monster on its packaging while the double decker snack, is a flavored snack with a choice of prawns chicken and cheese.
The company then goes through a major diversification when it produces carbonated drink under the brand cheers. Mamee instant noodle later was produced. However different instant noodles are provided to cater different countries, for example Mamee bihun, express noodles and mi goring are only available in Malaysia as it suits the Malaysian taste, while these products are not made for the overseas market. The company had produced Mamee oriental noodles for outside market.
PESTLE ANALYSIS
Social
Mamee mainly focus in producing snacks, but it had expand its product in producing beverages such as soft drinks, this type of products mostly demanded by consumers is mostly influenced by their beliefs and attitudes which, in turn, are influenced by social