Faber Castle Malaysia
Table of Contents
Executive Summary 2
Company Background: Faber-Castell 3
Industry Analysis 5
Marketing Mix Strategies Analysis – 4P’s (Product, Price, Place & Promotion) 7
Recommendations 9
Conclusion 11
References 12
Executive Summary
A Small Medium Enterprise should be chosen in this assignment to be study on. In this assignment should cover of brief introduction of company background, industry analysis, marketing mix and recommendation should be given in the end of this assignment. Faber-Castell Malaysia will be the chosen one to carry out this study, few analysis such as customer analysis, competitor analysis and environmental analysis was done in this assignment, what is the marketing mix strategy implement by the company and what the recommendations would be given after that.
Company Background: Faber-Castell
Faber-Castell Malaysia founded at 1978. It commenced production of natural rubber and PVC-FREE erasers back in 1980. It had developed become one of the largest eraser manufacturer in the world by producing more than 500 million pieces of erase until now from the pass. In 1993, a new factory had built Subang Jaya nearby Kuala Lumpur. (Company Overview)
From being the first producer In Malaysia by manufacturing writing Instrument with GEL technology further production started manufacture Refillable markers and highlighters at the year 2010. (Company Overview)
In order to keep up the company’s philosophy to be innovative and competent, Faber-Castell Malaysia had also achieved many recognized certifications such as the ISO 9001 and SIRIM and etc. Besides, Faber-Castell Malaysia also been selected as the SUPER BRAND in 2002 for stationery industry. Further, the company also is the Official Supplier for stationery products for to the 16th Commonwealth Games that organize at Kuala Lumpur in 1998. By owing the excellent innovation in product development, Faber-Castell Malaysia had awarded the ISPA award in the year 2007 and the Design and
Executive Summary 2
Company Background: Faber-Castell 3
Industry Analysis 5
Marketing Mix Strategies Analysis – 4P’s (Product, Price, Place & Promotion) 7
Recommendations 9
Conclusion 11
References 12
Executive Summary
A Small Medium Enterprise should be chosen in this assignment to be study on. In this assignment should cover of brief introduction of company background, industry analysis, marketing mix and recommendation should be given in the end of this assignment. Faber-Castell Malaysia will be the chosen one to carry out this study, few analysis such as customer analysis, competitor analysis and environmental analysis was done in this assignment, what is the marketing mix strategy implement by the company and what the recommendations would be given after that.
Company Background: Faber-Castell
Faber-Castell Malaysia founded at 1978. It commenced production of natural rubber and PVC-FREE erasers back in 1980. It had developed become one of the largest eraser manufacturer in the world by producing more than 500 million pieces of erase until now from the pass. In 1993, a new factory had built Subang Jaya nearby Kuala Lumpur. (Company Overview)
From being the first producer In Malaysia by manufacturing writing Instrument with GEL technology further production started manufacture Refillable markers and highlighters at the year 2010. (Company Overview)
In order to keep up the company’s philosophy to be innovative and competent, Faber-Castell Malaysia had also achieved many recognized certifications such as the ISO 9001 and SIRIM and etc. Besides, Faber-Castell Malaysia also been selected as the SUPER BRAND in 2002 for stationery industry. Further, the company also is the Official Supplier for stationery products for to the 16th Commonwealth Games that organize at Kuala Lumpur in 1998. By owing the excellent innovation in product development, Faber-Castell Malaysia had awarded the ISPA award in the year 2007 and the Design and
References: Back to Schol Promotion. (2011). Retrieved 12 March, 2013, from Popular: http://www.popular.com.my/Item_List.aspx?CATID=cd9f97e5-f2a7-4ba2-bf57-c56923690e46&IT=5 Company Overview. (n.d.). Retrieved 10 March, 2013, from Faber-Castell: http://www.faber-castell.com.my/history.php?sp=fabercastellmalaysia Environmental & Social Responsibility. (n.d.). Retrieved 10 March, 2013, from Faber-Castell: http://www.fabercastell.com/the-company/about-us/environmental-and-social-responsibility Faber-Castel Boutiques. (n.d.). Retrieved 12 March, 2013, from Faber-Castell: http://www.faber-castell.com.my/boutiques.php Faber-Castell. (n.d.). Retrieved 11 March, 2013, from Michaels: http://www.michaels.com/Faber-Castell/products-artsupplies-brands-fabercastell,default,sc.html Products. (n.d.). Retrieved 10 March, 2013, from Faber-Castell: http://www.faber-castell.com.my/products.php Synthesis of ecology and economics. (n.d.). Retrieved 11 March, 2013, from Faber-Castell: http://www.fabercastell.com/the-company/our-global-commitment/synthesis-of-ecology-and-economics