Table of Contents Executive Summary1 Strategic Review A)Strategic analysis of Burberry i. Environmental Analysis………………………………………………………………………………………1-3 ii. Resources and competence analysis………………………………………………………………….3-4 iii. Purpose/culture/stakeholder analysis4 B) Recommendation for future development i. Three options suggested using TOWS Matrix5-6 ii. Chosen strategic option6 Appendices and Bibliography7-13 Executive Summary This report is a strategic review of Burberry PLC
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Age is no longer the only criteria that defines vintage fashion. “Vintage implies that it has archival value‚” said Cameron Silver‚ owner of Decades‚ the extremely popular Los Angeles vintage store. Strictly speaking‚ vintage fashion would ideally be clothing that is atleast 25 to 30 years old‚ but this is highly debatable now. Some say that vintage fashion spanned from the 20s to 50s‚ and all that came in after that is “retro clothing”‚ whereas others argue that the 80s is as much vintage as the
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Introduction “Style is a way to say who you are without having to speak”. Nowadays‚ there are varieties of influential‚ iconic and luxurious brands all over the world. Most of them are European companies which also operate in the UK market. One of the most famous‚ major and busiest streets in London is Oxford Street which embraces approximately 300 shops. However‚ shops are allocated not disorderly‚ the further you go down to the Bond Street‚ then shops become more and more sumptuousness. Yves
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August 14 August 14 Economics 2013 grade 11 Economics 2013 grade 11 Globalisation Research Essay Sarah Morritt-Smith and Bilqees Baker “THE WORLD HAS BECOME OUR GLOBAL VILLAGE Globalisation is the process of international integration arising from the interchange of world views‚ products‚ ideas‚ and other aspects of culture. Put in simple terms‚ globalization refers to processes that increase world-wide exchanges of national and cultural resources. Advances in transportation and telecommunications
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Europe‚ it gives me a real thrill to be endlessly shopping without breaking the bank. I can honestly say even if I was a millionaire‚ I couldn’t shop anymore than I do now‚ I am not deprived of anything. Except maybe the Kate Moss Collection for Topshop which sold out within an hour of debuting at Barneys New York. All is not lost however‚ I will probably go the online route as it is available at www.topshop.com and they ship to the US‚ although the exchange rate is what will kill you‚ it is about
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fashion industry. The government agencies‚ in collaboration with the private sector‚ adopted a three-pronged approach to develop the fashion industry in Singapore by cultivating design talent‚ stimulating demand locally and internationally and positioning Singapore as a fashion centre on the international stage. In 2011‚ the Singapore Workforce Development Agency (WDA) announced that $6.8 million hads been set aside to grow manpower capabilities of the textile and fashion industry. To do soachieve
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Is Fashion Art? Everybody questions art. You would think art is merely created for admiration‚ but its not. The average person would describe art as a drawing on a piece of paper‚ and this quote by Clement Greenberg (1909-1991) suggests why: "The task of self-criticism became to eliminate from the effects of each art‚ any and every effect that might conceivably be borrowed from or by the medium of any other art. Thereby‚ each art would be rendered pure’ " "Painting is not sculpture it is two-dimensional;
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keep up with the varying trends of high fashion. The principal brand of fast fashion besides Zara are the Swedish Hennes & Mauritz (H&M)‚ the USA based “Gap”‚ the Italian Benetton and other minors like the Spanish “Mango” or the British “Topshop”. Nebahat Tokatli described five key points common to all these brands; first a huge number of stores around the world; secondly‚ their success is based on a “highly responsive communication channel”; third‚ the purpose to ensure a sort of exclusivity
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1) How does luxury consumption in Japan differ from in other countries ? I guess the main difference is the fact that Japanese people consume luxury in mass. Or at least‚ they did. Indeed‚ Japan is the first and only mass luxury market. This behavior finds its origins in the need of showing their identity and self-worth‚ and they do it by wearing luxury products. In fact‚ as there is not much space and lots of traffic jams there‚ the Japanese can’t build huge houses and own many cars‚ as we‚
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Introduction The main purpose of this report is to examine the business performance over 2011. This report will provide a clear understanding of Katalan’ consumers‚ the age and gender of their average shopper‚ consumers opinions on key factors of the store like for example layout‚ facilities etc. and Katalan’s main competition in both clothing and other household areas. With the intention of providing a clear understanding of Katalan’s consumers and how Katalan as a retailer has achieved
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