Subject: MM- 304C PRODUCT MANAGEMENT Course Objectives: The objective of this course is to acquire the conceptual understanding of Product Policy Management and its applications for corporate growth and development. Examination Scheme: The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be considered. The end semester examination will be worth 60 marks having theory and cases/practical problems. Course Content: 1. Introduction
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Facts‚ assumptions and problem identification Building-grade lumber industry is competitive and product being sold is not differential; only differentiation is due to product packaging and presentation. Product packaging is biggest factor when buyers are making a purchasing decision between buying from Treetop or competitors. Over the last 2 years‚ Treetop has declined in ratings for package of lumber products as a result lost customers to competitors . Treetop has six departments: boom‚ sawmill‚ planer
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Focusing on Health and well-being- that’s what we’re all about. We are dedicated to improving quality of life of all Thais by raising awareness of the adverse effects of dust mites and other allergens throughout the community. So there are so many products and services line expansion by Hygiene Living as follows * Merry Maid – Professional Cleaning Services * Hygienitech Thailand – Mattress Cleaning Service *
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Product placement‚ or embedded marketing‚ is a form of advertisement‚ where branded goods or services are placed in a context usually devoid of ads‚ such as movies‚ the story line of television shows‚ or news programs. The product placement is often not disclosed at the time that the good or service is featured. Product placement became common in the 1980s. In April 2006‚ Broadcasting & Cable reported‚ "Two thirds of advertisers employ ’branded entertainment’—product placement—with the vast majority
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The Irish Potato Famine was a great famine that took place in Ireland between 1845 and 1852. The famine was caused by a potato disease‚ also called a potato blight. This was a huge problem especially considering that much of Ireland’s population was heavily reliant on potato crops. The famine itself killed around one million people. The question of genocide comes in when the British are taken into account. Ireland was dependent to Britain‚ much like how today countries like Puerto Rico are dependent
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UNIT 3 SOURCE ENQUIRY The USA 1945-70 : A Divided Union? Key Topic 1: The impact of the cold war The ideological clash behind the cold war: The soviet union was a communist state in which the government owned and controlled the economy- it had a non democratic government. The USA was a capitalist country where it had a democratic government. The economy was not state owned. The opposition between these two super powers became known as the cold war After the second world war the usa
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A product is anything that meets the requirements of a particular market‚ this term involves a lot of dimensions because it is essential to recognize what contributes to the “total product offer”1 in order to be successful in the market or simple to keep our customers satisfy. A service is an intangible economic activity‚ not stored and does not result in ownership; Services nowadays are becoming more important and growing faster and consumers are more apprehensive with performance and satisfaction
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ERM and Product Liability Tort LAW 531/Business Law ERM and Product Liability Tort The product liability video scenario presents a dispute between Quick Takes Video and Non-Linear Pro. Non-Linear Pro leased a video editing system to Quick Takes Video. It is the opinion of Quick Takes Video that the editing system is not performing as promised. Since it appears that Non-Linear Pro has misrepresented the quality of the product‚ Quick Takes Video can bring a lawsuit to Non-Linear Pro for breach
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Product distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations (go-betweens) involved in the process of making a product or service available for use or consumption by a consumer or business user. The other three parts of the marketing mix are product‚ pricing‚ and promotion. The distribution channel Distribution is also a very important component of Logistics & Supply chain management. Distribution in supply chain management refers to
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Shana mauroner Best Buy Co. Inc. Resources: * International segment * Brands * Electronics * Geek Squad * Strategic partnerships with a series of acquisitions * Advertising * Supply chain * Internet Presence * Brian Dunn * Knowledgeable employees Capabilities: * Repair services * Market resiliency * Strategic acquisitions * Installation services * Customer educating Core capabilities: * Brands * Strategic Acquisitions
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