Executive Summary TT International Limited‚ a Singapore firm which was listed on the Main Board of Singapore Exchange in June 2000‚ deals in three core businesses namely; trading and distribution of electrical and electronics products‚ assembly and marketing of its own house brand – Akira‚ and providing third party warehousing and logistic services. This report serves as a strategic audit on Akira due to its significant contribution to the company’s turnover in consumer electronics sector and its high
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Nike Marketing Plan By: Marketing Management MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P’s of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business
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| Everfresh Deodorant | Final Marketing Plan | | | | Hannah Mitchell 219384 | | | Arimount Corporations Everfresh Deodorant Marketing Plan I. Executive Summary Arimount Corporation is well known for beauty and grooming. The launch of Everfresh deodorant will define the anti-perspiration market. A new chemical‚ tricliceron‚ will put Everfresh above the competition. Tricliceron will allow for freshness through the toughest sweats. After 20 years in the hygiene
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Abstract A marketing plan incorporates many factors. Product‚ price‚ place‚ and promotion all need to be evaluated and researched and taken into account. The following is the marketing plan for a new oatmeal product. Marketing Plan: Oatmeal Introduction In marketing there are several parameters that can be managed in order to create a successful product line. The product‚ place‚ price‚ and promotion of a product line needs to meet the needs of a company’s target base. The marketing plan for a
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Skittles is a well-known‚ long-standing brand that has pleased consumers for generations. However‚ it is our contention that the name’s growth is stagnating‚ and needs to be revitalized based upon a core marketing goal: bring Skittles from simply a candy – something one consumes on a whim and forgets about – to a brand that engenders both value and feeling for consumers. With such a focus‚ the objective is to influence the seemingly minor consumer choice between confections in vending machines and
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Gym Candy (Letter to a character) Dear Mick Johnson‚ As I was reading Gym Candy‚ by Carl Deuker‚ I chose to write you a letter because you are a very talented student athlete. I was captivated because I also am a student athlete and I know the struggles and pressures that come along with the expectations. I was amazed that you started on varsity football as a freshman which is extremely difficult and overly time consuming! You take pride in your athletic and what I was most intrigued
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Market Plan for YoGreek Yogurt Company Purpose: YoGreek yogurt was established to provide a quality family friendly product‚ while at the same time promoting an active and healthy lifestyle through the use of all natural ingredients. YoGreek yogurt will establish a reputation as an innovative leader in the produce industry. The Need: In today’s fast moving‚ yet increasingly health conscious society‚ the need for a healthy and convenient product without sacrificing taste is becoming greater
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Plan Outline * 1.0 Executive Summary * 2.0 Situation Analysis * 3.0 Marketing Strategy * 4.0 Marketing Mix * Pricing * Promotion * Advertising * Public Relations * Direct Marketing * Web Plan * Website Goals * Website Marketing Strategy * Development Requirements * Website Milestones * Implementation Schedule * Milestones * Funding Plan * Funding Strategy
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industry * Monster.com revenue is increasing significantly * Monster.com advertising campaign has been highly successful 1.2 Marketing Objectives * Increase Monster.com market share and brand equity * Increase revenues through more job listings * Increase customer services * Build stronger relationships with HR Recruiters 1.3. Marketing Strategies * Expand career development information on website * Allowing success stories from jobseekers to be shared * Offer
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The author of Gym Candy is Carl Deuker. Carl Deuker grew up in California. He attended University of California‚ Berkeley‚ majoring in English. He currently lives in Washington and is a teacher at Shelton View Elementary School. He wrote seven novels and is working on an eighth. His novels so far are‚ On the Devil’s Court‚ Heart of a Champion‚ Night Hoops‚ Painting the Black‚ High Heat‚ Runner‚ and Gym Candy. Four of his novels won awards. His novels all have something to do with teens‚ sports‚ and
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