has had its ups and downs. In 1974‚ it came out with a slogan of "Have it your way" and at this time it also had a 4 % market share. Burger King’s idea was to have the customer have their burger done their way rather than a standard burger. In the early 80’s Burger King was trying to keep sales growing so they had to keep changing their advertising. In 1982 "Battle of the burgers" and "Aren’t you hungry for a Burger king now?" were the slogans used. In 1983 "Broiling vs. frying" and 1985 "The big
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The main way that lottery promoters succeed in attracting the poor is through the persuasive use of advertisements. Other members of anti-lottery groups believe lottery advertisements are deceitful and attract poor people to its promises. Flashy slogans and pictures of large amounts of money are more than enough to pull the needy closer. These poor people are those that least need to be attracted‚ because they do not have the money to spend on tickets. This wasted money on advertisements is capital
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Coca-Cola Executive Ira Herbert sent out a letter to Richard Seaver urging Grove Press Inc. to immediately end their use of the slogan "It’s the real thing‚" which Coca-cola claimed rightfully belonged to them. Seaver responded to the letter by stating the company recognized Coca-Cola’s reasons as to why they should stop the use of the slogan; however‚ Seaver employs satire/irony‚ allusions and a condescending tone to assert the fact that Grove Press Inc. will not render their privilege to use the
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For example‚ politicians use billboards and slogans to appeal to its voters. This act was examined quite deeply in the text‚ Brave New World‚ in many conditions. In the text‚ characters were encouraged to buy and consume things using slogans; stating that fixing something isn’t smart to do and that it will be in their best interest to just buy something new. Huxley writes “..there is always
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Can a school’s dress code keep us from wearing T-shirts that have certain slogans or messages on them? When a school’s dress code is used to ban clothes because they have certain slogans‚ then it really becomes an issue of free speech and not just personal appearance. The school should not ban any slogans unless they are libelous‚ obscene or somehow very disruptive. Some schools try to use their dress code to prohibit students from wearing T-shirts which advertise certain beer companies. The school
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business by selling fish and fruits its current mission statement tells us that their main goal for today is to provide the public with new quality technology that we could enjoy and also take advantage of to help us in our daily life. One of Samsung’s slogans is “It takes a lot of things to be the next big thing which goes along with their mission statement and the idea of having good
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Poster elements The picture consists of a torn American flag‚ hung on half-mast‚ with black smoke clouding a bright sky on the background. The top half contains a quote‚ the bottom half a slogan concerning the date December 7th. Historical background December 7th The date mentioned in the slogan ‘REMEMBER DEC. 7th!’‚ refers to the Japanese attack on military targets at Pearl Harbor. It signalled the start of U.S. involvement in the Second World War. The Gettysburg Address The quote
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create a jingle versus a slogan for a company’s product or service can become a huge debate. In the end‚ however‚ a jingle is the right way to go if they know how to produce a successful one. Jingles have the ability to produce a beneficial outcome for a company. Both the benefits and disadvantages of each will be highlighted in the paper. If a jingle were to be written well‚ then it would be expected that they are memorable‚ worth the expense and more effective than slogans. The null hypothesis would
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Comparison of Different Thinking Patterns between Eastern and Western Advertisements 【Key Words】 advertisement; thinking patterns; cultural differences Ⅰ Introduction With the fast development of globalization‚ economical communications become more frequently‚ which brings more inter-cultural advertisements. The purposes of the commercial advertisements are to persuade customers to buy those products and to earn great interests trough describing the products lively and specifically. English
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casual clothing than Tulip currently offers. In addition‚ Tulip plans to explore opportunities for online sales. The marketing environment has been very receptive to the firm’s high-quality goods - casual clothing in trendy colours with logos and slogans that reflect the interests of outdoor enthusiasts around the country. Over the next five year‚ Tulip can increase its distribution‚ offer new products‚ and win new customers. 2. Company Description Tulip Clothing was founded three years ago by
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