This reaction paper is based on the “Charlotte Beers at Ogilvy & Mather Worldwide (A)” Harvard Business School case (HBS Case #9-495-031) which examines the challenge Beers faces in her new role as CEO of Ogilvy & Mather and increasing the acceptance of the new vision for the organization - and particularly the ‘Brand Stewardship’ business initiative - by employees below senior management level within the organization. The case details the steps Beers takes as she guides her organization through change
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Overview: Industry * Mature product by 1990. Little or no growth domestically (Italy) * Export market experiencing large growth (20-25% per yr in European countries) Expect 2/3 of new demand from Eastern European market. Demand is high because they wanted low-priced basic food products * Limited or no seasonal demand * Highly competitive domestically over 2000 pasta manufacturers in Italy. Declining margins. * Pasta market is extremely price sensitive. * Barilla is the market leader in Italy
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“The New Beetle” (HBS) Case Study Analysis This case study discusses the history of Volkswagen (VW) in America and in particular the launch and relaunch of one of the most successful VW models‚ the Beetle. 1. Why would positioning the New Beetle be considered Mission Impossible? Volkswagen (VW) started their business in the US in 1949 with the very successful Type 1 or as it was know‚ Beetle. In the 80’s‚ due to several reasons from legislation to Japanese competition‚ VW had to stop its production
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23/11/2010 Social Networking Explodes Worldwid… Press Release Social Networking Explodes Worldwide as Sites Increase their Focus on Cultural Relevance Facebook and Hi5 More than Double Global Visitor Bases During Past Year RESTON‚ VA‚ August 12‚ 2008 – comScore‚ Inc. (NASDAQ: SCOR)‚ a leader in measuring the digital world‚ today released a study of worldwide usage of social networking sites‚ indicating that while the growth in new users in North America is beginning to level off‚ it is burgeoning
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Unit 1 Case Analysis: Apple‚ Inc.‚ 2008 Background Apple Computer‚ Inc. was created by Steve Jobs and Steve Wozniak in April 1976. It started as a computer software and hardware manufacturer. Apple Computer‚ Inc. is famous for having one of the largest and most loyal customer bases that have helped to make concrete consistent growth for the company (Yoffie‚ Slind‚ 2008). In 2007 Apple Computer Inc.‚ became Apple Inc. to mirror its expansion into the consumer electronics market while still
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To: Cost4Life Inc. From: Mr. Pat Brown Subject: Strategic Recommendations for the cost saving and revenue generation during upcoming industry downturn. Date: 21st January 2014 Table of Contents Introduction 3 Identification of Issues 3 Major Strategic Issue 3 Identification and Prioritization of Issues and Alternatives 4 Alternative 1: Divesting the Fraser dry dock 4 Alternative 2: Targeting more profitable market segment 4 Alternative 3: Register
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2008 → John Dragasevich (president)‚ small water filtration company based out of Toronto‚ Ontario‚ considering expansion‚ increasingly strict regulations on wastewater management implemented by government‚ invest in new technology (membrane biological reactors)? Industry: → increased demand for water and water treatment‚ trend expected to continue → market projections reaching $348 billion → demand growing for safe drinking water in developing countries → sustainability challenges and advancements
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Zuber Case Task 1. Would you be willing to invest the funds in this country without covering your position? Explain. It looks like investing in this country could be very profitable because the yield offered would be 14 percent (compared to only 9 percent in the US)‚ but there are a few possible dangers in making an investment in a market that’s not stable yet. The country’s currency has become market-determined‚ so it’s volatile as it tries to find its equilibrium which means unstable market for
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The DYMO Routing Protocol in VANET Scenarios Christoph Sommer and Falko Dressler Computer Networks and Communication Systems Dept. of Computer Sciences‚ University of Erlangen-Nuremberg‚ Germany {christoph.sommer‚dressler}@informatik.uni-erlangen.de Abstract—Coupling Vehicular Ad Hoc Networks (VANETs) with wired networks such as the Internet via access points creates a difficult mix of highly mobile nodes and a static infrastructure. In order to evaluate the performance of typical ad hoc
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Custom Molds‚ Inc. Summary: Custom Molds is a design & fabricator of precision molds and molds part for the electronic industry. The company has to face an environmental change when the electronic industry began to have partnership with parts suppliers. Problem statement: On a short term‚ Custom Molds is not able to satisfy its customers by having a high quality custom product: there was orders returned because of defective parts; and Custom Molds is also not able to respect it’s delivery
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