------------------------------------------------- Introduction The 50-bn-rupee soft drink industry is growing now at 6 to 7% annually. In India‚ Coke and Pepsi have a combined market share of around 95% directly or through franchisees. Campa Cola has a 1% share‚ and the rest is divided among local players. Industry watchers say‚ fake products also account for a good share of the balance. There are about 110 soft drink producing units (60% being owned by Indian bottlers) in the country‚ employing
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MBA Industry and Porter’s Five Forces MBA Industry: The MBA school industry includes universities and colleges that offer academic courses and grant graduate degrees. The general requirement for admission is a bachelor’s degree and GMAT® scores. Some schools and programs also require prior employment experience. Instruction is typically provided on physical campuses‚ although online education and other unconventional approaches are gaining popularity. For purposes of this paper‚ for-profit institutions
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The soft drink industry is highly competitive. Characteristics of the industry include slow growth and maturity‚ a phase during which weak companies are weeded out of the market by the strongest corporations. In order to stay competitive‚ soft drink companies must be able to offer their product at a low price. A price that can at least match (or preferably‚ beat) a competitor’s price will allow that product to enter into a consumer’s mental set of possible brands to purchase. Because the pop industry
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Porter Five Forces Analysis of Pakistan Telecommunication Authority Assignment Presented to: Date: 29/08/2013 Introduction The Porter’s Five Forces is a simple tools and powerful tool that make you understand that where the actual power lies in the industry. It makes you understand the weight of industry’s current position and the future strength and position of that industry. If you have clear understanding of industry that where the power lies you can get good
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Soft drinks. A soft drink is a non-alcoholic beverage typically containing water often carbonated water and a flavoring agent. Many of these beverages are sweetened by the addition of sugar or high fructose They may also contain ingredients such as caffeine and fruit juice. They are called "soft" in contrast to "hard drinks"that is‚ alcoholic beverages. Small amounts of alcohol may be present in a soft drink‚ but the alcohol content generally must be less than 0.5% of the total volume if the drink
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nearly 100 brands and numourous little brands in the market • Entrants are still willing to access to the market which enticed by the gravitation towards the great revenue. e.g. Hung Fook Tong began to sold its first batch of packaged ready-to-drink soft drinks for only 10 years. Suppliers bargaining power • Vitasoy is solely a manufacturer which has no farm to plant raw materials such as sugar‚ soya bean‚ tea leaf‚ etc.‚ i.e. the supply is dominated by the suppliers • Vitasoy would have limited
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from his 1980 book “Competitive Strategy: Techniques for Analyzing Industries and Competitors. Porter’s theory has often been used by many people to understand more about a company’s structure and the method or plan used to run its business. In his book‚ Porter identified 5 external forces that will affect an industry or a market. The type of forces can help us to understand or to analyze how a company makes its profits‚ or how it could attract others to do business with. Porter also helps to identify
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Porters 5 forces Threat of New Entry: Obesity is a big problem in the United States which is becoming a government and healthcare issue. Weight Watchers has played a role in the development of a new national awareness of healthful eating‚ lifestyles changes‚ and weight control. Weight Watchers International had experienced it biggest threat mostly because of new competition and changes in technology. When the over the counter weightless drug launched it had a drastic effect on their market. Switching
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Threat of new entrants Profitable markets that yield high returns will attract new firms. This results in many new entrants‚ which eventually will decrease profitability for all firms in the industry. Unless the entry of new firms can be blocked by incumbents‚ the abnormal profit rate will trend towards zero (perfect competition). The existence of barriers to entry (patents‚ rights‚ etc.) The most attractive segment is one in which entry barriers are high and exit barriers are low. Few new firms
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MGMT 5634: Porter’s Five Forces – Genworth Financial by DWAYNE McGRAW Introduction: Genworth Financial‚ Inc. (NYSE: GNW) is a leading Fortune 500 global financial security company. Genworth has more than $100 billion in assets and employs approximately 6‚000 people with a presence in more than 25 countries. Its products and services help meet the investment‚ protection‚ retirement and lifestyle needs of more than 15 million customers. Genworth operates through three segments: Retirement &
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