MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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Steven Adriel R. Dizon SS111-BA2T Prof. Violeta E. Sioson POLITICAL CONFLICTS Introduction: Political conflict is the clash between groups of people for the control of power‚ authority‚ prestige‚ and resources. In many societies‚ only the state is legally empowered to use force to resolve many political conflicts like feuds‚ banditry‚ raids‚ ethnic conflicts and revolution. At the southern end of the Philippine archipelago‚ close to Indonesia and Malaysia‚ lies Mindanao—a large island
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GEOGRAPHY OF INDIA Particulars Description Location The Indian peninsula is separated from mainland Asia by the Himalayas. The Country is surrounded by the Bay of Bengal in the east‚ the Arabian Sea in the west‚ and the Indian Ocean to the south. Geographic Coordinates Lying entirely in the Northern Hemisphere‚ the Country extends between 8° 4’ and 37° 6’ latitudes north of the Equator‚ and 68° 7’ and 97° 25’ longitudes east of it. Indian Standard Time Area Border Countries
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Jimmer Young Zsuzsa Maygar Political Science 6 17 March 2014 Corruption Research Project Throughout the world‚ a fundamental truth that must be acknowledged is that our governments are plagued by corruption. This corruption is a pervasive force firmly entrenched across all societies. With that being said‚ not all governments were created equal. Corruption manifests itself in a multitude of manners causing some countries to be more corrupted than others. The chief focus of this paper is to examine
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2 2.1 The General Environment The General Environment 2.2 Scanning‚ Monitoring‚ and Forecasting Changes in the Environment Key Work Strategic decision making under conditions of uncertainty 2.3 Scenario Planning Key Work Strategic inflection points and their impact on strategy Tools and Techniques Undertaking scenario planning 2.4 PEST Analysis 2.5 SWOT Analysis 2.6 The General and the Competitive Environments Tools and Techniques Writing a PEST
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Independence of India ¤ Sailing of San Gabriel To India When the San Gabriel sailed around the Cape of Good Hope to finally dock at Calicut‚ a prosperous port and an independent principality on the Malabar Coast in May‚ 1498‚ half a century of the Portuguese tentative to find a sea route to India was finally crowned with success. The man behind the quest was Vasco da Gama (1460-1524) – a devout Roman Catholic whose nightlong vigil in a Lisbon chapel before commending himself to the unsure
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Strategic Marketing Plan for IKEA who are focusing on greater growth and development of the ‘middle class market’ in India IKEA GROUP Ikea is a Dutch worldwide company native Sweden specialized in the retails furniture. The company has been created in 1943 in Almhult (Sweden) at the vision is ‘’ To create better everyday life for many people” IKEA selling ready to assemble furniture. They have 338 store in the world in 41 country‚ in 2011 the group
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ACCOUNTING ENVIRONMENT Learning Outcomes At the end of this chapter the students should be able to: Explain the meaning and purpose of accounting Describe the role of accounting as a information system Describe why accounting is considered as the language of business Assess the impact of external environmental factors on accounting Introduction Accounting has evolved and emerged as most other fields of human activity in response to the social and economic needs of society
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Globalization in India: Effects and Consequences Subhankar Chatterjee What is Globalization? The term globalization means International Integration. Opening up of world trade‚ development of advanced means of communication‚ internationalisation of financial markets‚ growing importance of MNC’s‚ population migrations and more generally increased mobility of persons‚ goods‚ capital‚ data and ideas. It is a process through which the diverse world is unified into a single society. Wave of
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Growing Beyond Ready for the transition Ernst & Young’s 2012 attractiveness survey India Emerging Markets Center The Emerging Markets Center is Ernst & Young’s “Center of Excellence” that quickly and effectively connects you to the world’s fastest-growing economies. Our continuous investment in them allows us to share the breadth of our knowledge through a wide range of initiatives‚ tools and applications‚ thus offering businesses‚ in both mature and emerging markets‚ an in-depth and
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