intermediaries and competitors. Macro factors include Demographic‚ natural‚ technological‚ cultural‚ political and economic factors. However‚ these factors may vary depending with the company. In this study case of Air Asia‚ low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge mass middle-class people that love to travel by plain. They targeted these people and offered them convenient and affordable air travel experience
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Pivot to Asia: Containing China or Rebalancing Asia? By: Sajid Kamal Abstract: The paper strives to present the gradual transformation within the global political scenario where China is perceived as a growing power‚ while US as a declining power. The study also incorporates the most significant hegemonic theories of Power Transition and Balance of Power. It‚ furthermore‚ unfolds the significance of Asia-Pacific and the competition of global powers over the reserves within the South-China Sea
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Alexander in Central Asia The Persian king was no longer in control of his destiny‚ having been taken prisoner by Bessus‚ his Bactrian satrap and kinsman. As Alexander approached‚ Bessus had his men fatally stab the Great King and then declared himself Darius’ successor as Artaxerxes V‚ before retreating into Central Asia to launch a guerrilla campaign against Alexander. Darius’ remains were buried by Alexander next to his Achaemenid predecessors in a full regal funeral
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The University of Asia Pacific Assignment No:5 Submitted To: Eng. Asaduzzaman Chowdhury Course Coordinator University of Asia Pecific Submitted By: Moushumi Roy Reg No:12306016 Roll: 16 Department Of Business
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undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US $0.27). AirAsia has been expanding rapidly since 2001‚ to become an award winning and the largest low cost carrier in Asia. Organization A new budget terminal‚ the first of its kind in Asia was opened in Kuala Lumpur International Airport on 23 March 2006. Built at a cost of RM108 million (US $29.2 million) and spanning some 35‚000 square metres (116‚000 square feet)‚ the Low Cost Carrier Terminal (LCCT)
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Air Asia is using Customer Relationship Management (CRM) as their performance measurement system. This performance measurement system is putting customer at the heart of the business. It satisfies the customer needs and wants. It is strategy and process of acquiring‚ retaining‚ and partnering with selective customer to create superior value for company and the customer. This will then increase the shareholders wealth and company value in the long term. According to the Chairman of Air Asia‚ Dato
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AIR ASIA 11 3.2 Benefits of E-commerce to Air Asia 12 4 Data Management 13 5 Organizational ISs 15 6 Enterprise Systems 17 7 Management Decision Support 19 8 IT/IS for Competitive Advantage 20 8.1 Porter’s 5 Forces 20 8.2 Value Chain Analysis 20 8.3 Competitive Advantages using IT/IS 21 9 Recommendation and Conclusion 22 REFERENCES 23 APPENDIX A: AirAsia’s Marketing Strategy 24 APPENDIX B: Potential Suggestion for AirAsia 27 Organization – AirAsia 1 Overview Air Asia is currently
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Malaysia‚ Truly Asia Malaysia has long been one of the world’s best kept tourism secrets. It is an ideal tourism destination in so many different aspects as it offers a wide range of diverse attraction to suit all tastes and most importantly‚ at relatively affordable prices. In addition‚ the country also offers a fascinating cultural mix with colourful festivals‚ unique arts and crafts‚ architecture‚ food and a rich array of dance forms. Malaysia has a tropical climate throughout the year‚ enjoying
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INTRODUCTION Introduction of Ghee/Oil Industry G hee industry was introduced in the sub continent in mid thirties‚ and since then it has grown tremendously in face of all environmental hazards. It has been subjected to serious edible Oil shortages‚ government inconsistent policies and severe variations between demand and supply in the domestic market. The country which was self sufficient in edible Oil production (0.154 million MT)‚ till 1960‚ and paying not a single dollar against the
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BUS272 The Changing Economies of Asia Unit Information and Learning Guide Semester 1‚ 2014 This information should be read in conjunction with the online learning materials which can be found on your MyUnits page. Unit coordinator Name: Professor Malcolm Tull School: Management and Governance Phone: +61 8 9360 2397 Email: M.Tull@murdoch.edu.au © Published by Murdoch University‚ Perth‚ Western Australia‚ November 2014. This publication
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