1. Summary (1-3 sentences) The board of directors of a Swiss-based chemical company has a dilemma of choosing the suitable person for regional marketing manager in Asia. 2. Problem (what the company has to do - affirmative sentence) To select the most suitable person for the regional marketing manager in Asia. 3. Cast of characters (people and/or companies) Manfred Englemann (managing director); Jean-Claude Longaud (personnel director); Pieter Junker (technical director); Johann Straub (potential
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AIR ASIA Company profile: Air Asia needs no introduction in ASEAN‚ where it is the leading low-cost carrier‚ connecting people and places across 132 routes‚ 40 of which are offered by no other airline. In 2010‚ the Group‚ which includes affiliates Air Asia Thailand and Air Asia Indonesia‚ reinforced its leadership position with two remarkable milestones: flying its 100 millionth guest and breaking the RM1 billion(ringgit) profit barrier. From an airline with two aircraft plying six routes in Malaysia
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National Youth Commission of the Philippines implements ‘The Ship for Southeast Asian Youth Program’ (SSEAYP) in the country held each year‚ in which the commission have chosen 28 PY delegates to represent the country in the coming 36th Ship for Southeast Asian Youth Program (SSEAYP). Ms. Geraldine Bernardo‚ the Olympic Captain of the Philippine Rowing Team‚ was chosen to be the National Leader of the group. The Ship for Southeast Asian Youth Program is based on the respective Joint Statements issued
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President‚ ASEAN until 2001 at Warner Music South East Asia. When Time Warner Inc. merged with America Online Inc.‚ he quitted his job and starts his journey to fulfill his childhood dream. This idea is generated when he was studying in England and wanted to go home during term break but was rejected by his father because the flights tickets that time are expensive. Later‚ he started a company under the name of Tune Air Sdn Bhd to take over Air Asia‚ Malaysia’s second national carrier with the tagline
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policy of isolationism in previous centuries‚ which resulted in limited contact with foreign innovation and one would expect South Korea to struggle bitterly to modernize while maintaining its traditional customs. However‚ tools such as Korean Nationalism‚ the influence of Confucianism and the impact of the Japanese occupation of the Korean peninsula enable Korean society to better preserve and protect their culture while entering the modern world as a dynamic nation. South Korean culture can
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poverty‚ after all promises of selling herself told of riches. Now imagine this girl is your own. These are not pretty thoughts‚ but these actions are commonplace in Asia. In the February 1995 issue of World & I‚ Christopher P. Baker discusses his findings in the article‚ Kiddy Sex-Luring the Tourist for Love Beneath the Palms. In Asia more than half of the working prostitutes are under the age of 16‚ many of those are under the age of ten. Most people who hear the staggering statistics‚ just like
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What is nationalism‚ and why did it start? Now‚ a definition will tell you that nationalism is the belief that your country is superior‚ without question or doubt. Most historians would suggest that nationalism developed in England and France over the course of their state-building. Yet‚ it’s unknown where it exactly started. Now‚ nationalism often suffers from confusion both over the meaning of the term and over its role in the modern world. In many cases‚ nationalism can inspire people to break
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intermediaries and competitors. Macro factors include Demographic‚ natural‚ technological‚ cultural‚ political and economic factors. However‚ these factors may vary depending with the company. In this study case of Air Asia‚ low price was the smartest marketing strategy Air Asia used. The company has done its research and found that there were a huge mass middle-class people that love to travel by plain. They targeted these people and offered them convenient and affordable air travel experience
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Pivot to Asia: Containing China or Rebalancing Asia? By: Sajid Kamal Abstract: The paper strives to present the gradual transformation within the global political scenario where China is perceived as a growing power‚ while US as a declining power. The study also incorporates the most significant hegemonic theories of Power Transition and Balance of Power. It‚ furthermore‚ unfolds the significance of Asia-Pacific and the competition of global powers over the reserves within the South-China Sea
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On October 24th‚ 1995‚ two of the best-known scholars of nationalism participated in what has now become known as the “Warwick Debate on Nationalism” under the host of Edward Mortimer at the Warwick University. Each respected speaker presented thoughts and approaches to the study of nationalism that have laid the foundation for two separate‚ yet prevalent suppositions toward nationalism: Anthony Smith’s primordial approach and Ernest Gellner’s modernist theory. When reviewing the discussions of
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