Study of Marketing Strategies adopted by Micromax Mobiles Submitted by Name Umang Tibrewal Zehra Ladiwala Harsh Vardhan Mohta Nishad Nevgi Snehal Punjani Anish Rai Roll. No. 20 24 30 33 35 37 1 Table of Contents 1. Introduction ..................................................................................................................................................... 3 1.1 Company Profile............................................................................................
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Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin‚ a U.K. based company led by Sir Richard Branson‚ has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman‚ Virgin Mobile USA CEO‚ is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low penetration
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USES OF MOBILES Mobile phone is a wonderful gift of science. It is a gift to society. It has revolutionized the world of communication. Now a man can have communication anywhere‚ anytime to anyone sitting thousands of kilometers away from him. Though a small instrument‚ it can perform big functions. The latest version of it offers many great facilities including music system‚ photography‚ internet‚ computer‚ etc. It is‚ in fact‚ an improved version of landline phone which has facilitated communication
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warc trends mobile marketing (Full Version) . >> Find the right mobile strategy for your brand © Copyright Warc 2012. All rights reserved. Warc Trends >> Mobile Marketing Executive summary Executive Summary >> Chapter 1 The Consumer Landscape >> Chapter 2 New Marketing Opportunities >> Chapter 3 Apps: Mobile’s Game-Changer >> Chapter 4 Mobile As A Brand-Builder >> Chapter 5 Mobile As A Loyalty Tool >> Chapter 6 Mobile As A Sales Driver >> Chapter 7 Mobile In Emerging Markets >>
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summary The objective of this report is according to the knowledge of marketing management learning and base on the theory and collected information‚ help China Mobile to analysis the external macro-economic environment around them and internal company situation then give some strategies for them‚ which is suitable for China Mobile today’s situation and current competitive environment. There are 2 main parts of this dissertation‚ include external analysis and internal analysis. External analysis:
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Nazneen Associate Professor Department of Finance & Banking University of Chittagong Chittagong Subject: Submission of the term paper report Dear madam‚ It is pleasure on my part to submit my report on “Mobile banking- The Next Generation Banking” as part of my BBA (Hon’s) Final Examination Though it is a new experience‚ I have tried level my best to gather information and to translate my knowledge into writing this term paper report covering the aspects
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Mobile marketing or the practice of using mobile devices (cellular phones‚ Tablets etc.) as a marketing medium has been experiencing tremendous growth in the last few years globally. Mobile is emerging as one of the most effective channel of communication because of the high level of engagement with users. They use it for keeping connected –as a phone and social networking‚ for searching‚ payment transactions‚ for news‚ for music and movie downloads‚ for sharing jokes‚ photos and any other updates
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Economics April 16‚ 2012 n Price Controls: How efficient are price ceilings and price floors? If you think one is better than the other‚ make sure to bring up examples from our economy to validate your stand. Price ceilings and price floors are essential aspects of our economy. Price ceilings are government enacted laws preventing suppliers from establishing prices of key resources higher than a certain price‚ which is set by the government. Price floors are price minimums that can be charged
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production which was considerably less than time taken by the traditional manufacturer. So they can provide maximum variety of mobile phones in minimum amount of time. * Target mass market:- The target the people who could not afford the modern expensive mobile phones by providing mobiles at really low cost. Moreover they target the rural areas where function‚ appearance and price were more important than brand name. * Focus on cost:- They focused in every aspect of cost by compromising on quality
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Market Structure o Perfect (pure) competition Price–taking firms each with no influence over the ruling market price (see diagram below) Free entry and exist of businesses in the long run – drives down profits towards a normal profit equilibrium level Each supplier produces homogeneous products – each a perfect substitute – hence the perfectly elastic demand curve for the individual supplier Key factor - interdependent nature of pricing decisions between rival firms Each firm must consider
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