1. Price is the cash expenditure plus taxes that consumers have to pay for a good or service. True False 2. The key to successful pricing is to match the product with the consumer’s perception of value. True False 3. Price is the only part of the marketing mix that does not generate costs. True False 4. If Brandon buys hats for his store for $5 each and sells them for $15 each‚ he is using a keystoning pricing strategy. True False 5. Rarely is the lowest-price product
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ECON 600 Lecture 3: Profit Maximization I. The Concept of Profit Maximization Profit is defined as total revenue minus total cost. Π = TR – TC (We use Π to stand for profit because we use P for something else: price.) Total revenue simply means the total amount of money that the firm receives from sales of its product or other sources. Total cost means the cost of all factors of production. But – and this is crucial – we have to think in terms of opportunity cost‚ not just explicit
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mechanism Supply and demand analysis Resources are allocated in response to price movements which bring demand into line with the supply; this is known as the market mechanism. Demand indicates consumers’ willingness and ability to buy a product at a range of different prices. Supply indicates suppliers’ willingness and ability to produce a product at a range of different prices. Whilst consumers generally prefer lower prices‚ suppliers are attracted by higher prices‚ so in this sense they represent
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ECON 503: Chapter 3 Quantitative Demand Analysis Dr. Fida Karam Gulf University for Science and Technology Department of Economics and Finance Office N1-115 email: karam.f@gust.edu.kw Dr. Fida Karam (GUST) Quantitative Demand Analysis 1 / 19 Introduction The shapes of demand and supply curves influence how much shifts in demand or supply affect market equilibrium. • Shape is best summarized by elasticity. • Elasticity indicates how responsive one variable is to a change in another
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concept of price elasticity of demand and its calculation. The price elasticity of demand measures the responsiveness of quantity demanded to changes in price; it is calculated by dividing the percentage change in quantity demanded by the percentage change in price. 2. Explain what it means for demand to be price inelastic‚ unit price elastic‚ price elastic‚ perfectly price inelastic‚ and perfectly price elastic. Demand is price inelastic if the absolute value of the price elasticity
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4rth largest Truck manufacturer‚ launched the cheapest car in the world ‚ TATA NANO. At the time of inception ‚ the estimated purchase price for consumers was Rs.100‚000(Indian) but a few years down the line ‚ the prices of raw materials increased by 23% and the car price raised substantially. However the fixed prices in India are as follows; PRICE Base Model Rs.135151 TATA NANO CX Rs.164481 TATA NANO LX Rs.181498 MARKET SEGMENTATION: Tata Nano
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the midpoint method‚ if the price of an airline ticket from Orlando to Pittsburgh falls from $275 to $238‚ the percentage change in price is a. 1442 percent. b. 14.42 percent. c. 15.54 percent. d. 13.45 percent. e. 68.00 percent. 2. When the percentage change in the quantity demanded equals the percentage change in price‚ then demand is a. inelastic. b. unit elastic. c. elastic. d. irrelevant. e. undefined. 3. Which of the following statements is correct? a. The demand for New Balance shoes is more
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Course/Yr/Section: ________________ Score: ____________ I. IDENTIFICATION Identify the terms being defined and afterwards‚ write the term on the space provided opposite each number. ________________ 1. the varying reactions of the buyers to changes in price of goods and services ________________ 2. a curve which shows different combinations of two goods which yield the same level of satisfaction ________________ 3. It determines the allocation of goods and services among the members of society
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CHAPTER 6| Elasticity: The Responsiveness of Demand and Supply SOLUTIONS TO END-OF-CHAPTER EXERCISES Answers to Thinking Critically Questions 1. Even if the overall demand for gasoline is inelastic‚ a revenue increase for Joe’s Gas-and-Go will occur only if the percentage increase in price is greater than the percentage decrease in quantity demanded. If Joe’s price increase is too large and Joe has other competitors who do not raise their prices‚ then it is possible that the percentage
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c) Given that Price = 5‚ Wage rate = 2‚ Labor employed = 10(per month)‚ quantity sold = 100 (per month)‚ rent of Capital = 1 & Capital employed = 5 (per month). i) Calculate Accounting profit per month. ii) Assume that instead of the previous business‚ you could also have taught economics classes and earned 100 $ a month. What would your economic profit be? 2) Define: i) Price elasticity of demand ii) Price elasticity of Supply. b) Suppose that decreasing the price of a pen from 10
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