MARKETING Session III: Pricing Policy Question I: Why is pricing policy so important in the marketing mix of a product ? What is pricing? Pricing is the process of determining what a compagny will receive in Exchange for its products. Pricing strategy is important for several aspects in the compagny wich are: Survival : short-term objectives are set in order to survive Profit :the objective is to maximise profits Return on investment : prices are set to attain a specified return on
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cupcakes not just for a satisfying taste but also for good health benefits it can give to our bodies. We‚ group of students‚ made this not just for the kids but also for teenagers as well as for adults. We‚ group of students‚ are selling our product for ages 4 to 12‚ teenagers ages 13 to 19‚ and also adults. For kids‚ they can feel a satisfying taste for its real fruit and vegetable bits. For teenagers and for adults‚ they don’t need to worry for their diets because we have the ingredients which
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studyLG believes in honest pricing and not being gimmicks of discounts and price reduction as lure. Their strength of marketing is consumer pool‚ good products and pricing power. * Its product designs are centred on the middle & upper class and the ads screened highlight the product features. * Its employees are totally committed to quality and innovation. They chant “TPI 50 and TDR”‚ which signifies‚ total productivity innovation and tear down re-engineering. Through this method the
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149 Control w it h fairness in transfer pricing A transfer price is useless unless unit managers feel they are being treated fairly while top management retains control Robert G. Eccles It seems straightforward on the face of it: when a unit in a company sells a product to another unit‚ it ought to charge a fair price. That price may be based on what it cost to make the product‚ or on the market price of the product‚ or on some combination of these two. But as most managers
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How to Introduce a New Product to the Market By Bill Herrfeldt‚ eHow Contributor Someone once said that there are no new products left to introduce to the market. Tell that to a marketer who continually introduces new products that are successful. It’s not so much a matter of the quality of the offering as much as it is how well a company plans and executes a new product introduction. Difficulty: Challenging Instructions 1. 1 Clearly define the potential customer to whom you will target
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International Pricing-15 What is a Price? * Revenue received by a business in exchange for benefits provided * Customers give-up in exchange for the benefits they receive * Costs include: money‚ time effort‚ opportunities General Factors in Price Determination * True markets (customers have options) price determined by a combo of cust/co. issues including: * Pricing obj. of business‚ business constraints‚ gen pricing strategies‚ customer influences‚ competitive forces
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PRODUCT & BRAND MANAGEMENT – DAHI [ASSIGNMENT] SUBMITTED BY: VARDHAMAN P08082 PRODUCT & BRAND POSITIONING FOR DAHI SWOT analysis of the Dairy Industry STRENGTHS Demand ProfileMarginsProduct Mix Flexibility | WEAKNESSPerishabilityLack of control over yieldsLogisticsDistribution | OPPORTUNITYValue AdditionExport Potential | THREATS Unorganised Sector | Major Competitors Amul and Nestle are Major competitors with presence in both North and South markets Regional Competitors
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Abuse of dominance: Predatory Pricing Submitted by: Radhika Sahay (Intern; May 2012 – June 2012) ------------------------------------------------- DISCLAIMER 4 ACKNOWLEDGEMENT 5 CASES 6 LIST OF BOOKS‚ JOURNAL ARTICLES‚ REPORTS 8 LIST OF STATUTES REFFERED 11 CHAPTER1: BACKGROUND 12 CHAPTER 2: ABUSE OF DOMINANCE 15 2.1 Relevant Market: 16 2.2 Dominant Position: 20 a. Indian Position on indentifying “dominance” 20 DEFINITION OF DOMINANCE AND KEY ELEMENTS: 22 IMPORTANCE
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Pricing is one of the most important elements of the marketing mix as it is the only mix‚ which generates a turnover for the organization; the remaining 3p’s are the variable cost for the organization. It costs to produce and design a product; it costs to distribute a product and costs to promote it. Price must support these elements of the mix. Pricing is difficult and must reflect supply and demand relationship (Constantinides‚ 2006). Pricing a product too high or too low could mean a loss of sales
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PRICING METHODOLOGY Pricing methods adopted by an organization determines the values attached to its products. Pricing determinant can be Internal or External. An Internal pricing determinant is one that is controlled by the marketer while the external is not controllable by the marketer. We shall be considering the following types of pricing models: PRICE DISCRIMINATION: Price discrimination is the practice of setting a different price for the same product in different segments to the market.
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