[pic] 行銷管理與顧客分析 2012/1/31 Pfizer’s Lipitor new strategy for patent expired NTU EMBA 100B Paul‚ Wai-Hou Chan 陳惠濠 Table of Contents I. Introduction II. About Lipitor (Atorvastatin) III. Pfizer’s strategy IV. Patients seem to benefit from Pfizer’s new strategy V. Potentially profitable for retailers VI. Pfizer after Lipitor VII. Is Pfizer’s Lipitor strategy working? VIII. Wholesaler Profits: Brand vs. Generic drug IX. Pfizer is hoping to sell Lipitor to
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Patagonia Brand The purpose of this report is to analyze the four components of the marketing mix of the Patagonia brand. To discuss and examine possible changes to Patagonia’s product‚ pricing‚ placement‚ and promotion. Marketing Mix Analysis Overview Patagonia‚ Inc. is a Ventura‚ California based clothing company‚ focusing on outdoor clothing. The clothing is focused on outdoor environmentalists who are willing to pay a premium for the Patagonia brand name and ethic.The company is accociated
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International Transfer Pricing | Country Case: Argentina | | | | International Accounting – ACG6255 Professor Robert McGee Philip Archer | Table of Contents 1. Abstract 2. Transfer Pricing Overview 3. Defining Transfer Prices 4. Arm’s Length Principle 5. Pricing Methods 6.1. Comparable Uncontrolled Price Method (CUP) 6.2. Comparable Uncontrolled Transaction Method 6.3. Resale Price Method (RPM) 6.4. Cost-Plus Pricing Method (CPM)
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working with the Baby Boomers as they look at generation’s X and Y adaptation of new technology. Nearly nine times out of 10 a new client will be making the switch from a Windows or Mac based system to a Linux based system. This alone will save the client anywhere from one hundred to five hundred dollars per computer. It is also cheaper to build a computer than it is to buy This is because when a manufacturer puts out a new system they have to play the business game to get parts followed by time being
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THE INFLUENCE OF BRAND CONSCIOUSNESS ON INDIAN CONSUMERS TO BUY THE DIAMONDS OF ARCTIC CIRCLE Abstract "This research report is to aid Article Circle Limited of Canada in the exporting of diamonds to the Indian market."A brand is an offering from a known source. Brand Consciousness is more than simply a preference for brand names. The term luxury was limited to only the rich and the elite‚ but today in India‚ disposable incomes and of middle class and upper middle class are increasing
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AN ANALYSIS OF BRAND SWITCHING BEHAVIOUR SUBMITTED BY ABSTRACT: A proposed integrative approach measured consumer response to various incentives to switch brands. The response measure consisted of both actual behavior (i.e.‚ switching behavior) and an evaluative measure‚ which underlies the behavior. Self-perception theory was utilized to assess consumer switching behavior in response to intrinsic versus extrinsic motives. The integrative approach
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remember what she had learned in business school about bonds and bond accounting. Ms. Cook‚ a new MBA and special assistant in a training assignment with the company president‚ had just met with David Lyons‚ president of Lyons Document Storage Corporation. He had asked her to think about the possible consequences of repurchasing company bonds outstanding using cash that he felt could be obtained by issuing new bonds with a lower interest rate. Mr. Lyons had asked Rene to focus on how much the company’s
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SCHOOL OF ECONOMICS & MANEGEMENT Academic Lectures and Seminars Strategy: A discipline in need of a new direction Harold Verbeke ( NO : 1374930 ) 06/12/2013 Lecturer: Professor David Elmes Warwick Business School‚ UK TABLE OF CONTENT 1) Introduction ........................................................................................................................................ 3 1.1) The general concept of Strategy ...............................................................
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Management Association) February 2008 Linking New Product Development to Strategy By Gary Getz and Pedro do Carmo Costa Many companies implement Stage-Gate or other forms of new product development processes that promise to accelerate growth while managing risk. Few‚ however‚ are satisfied with the output of their efforts. One potential reason for their dissatisfaction is the disconnection between their organization’s new product development (NPD) and strategy development processes. Without this connection
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Medium/Big | Price | 0.90€ Baguette | 0.75€ Baguette | Strengths | Product and service quality | Price | Weaknesses | Price | Service quality | Strategies | Differentiation by quality. Product made on the spot. | Differentiation by price.Product not entirely made on the spot. | Blue Ocean MARKETING MIX * Product Brand We chose for brand name the name “Boulangerie Chez Vous” which means “Bakery at your house”; we believe that it is an easy recognizable name. We designed this logo
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