EXECUTIVE SUMMARY Kentucky Fried Chicken (KFC) Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. It serves mainly chicken related items‚ but offers side dishes to its consumers as well. Lately‚ more and more Malaysians have been opting for a healthier eating diet as a large number of them have become more health conscious. This has opened the door for KFC’s main competitors‚ such as McDonald’s‚ to come out with a new range
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KFC VS Boston market The companies I used for my observations are KFC and Boston Market. Both restaurants specialize in chicken meals but the two companies take very different approaches to gain the competitive advantage over the competition. KFC is most known for its fried chicken original and spicy Dark or light meat. Boston market is known for its Rotisserie style chicken original and spicy light or dark meat. They’re both easy on the wallet and have menu options for individual meals and
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accepted by all‚ and gradually integrated into people’s lives in China. The rise of the fast food industry and the rapid development of the Chinese economy is also a very compelling new phenomenon. KFC and McDonald’s fast food companies‚ the two well-known fast food companies in Chinese market‚ which was play an important role in Chinese Fast Food market. They attract customers through its good quality and excellent service in China. According to Mcknese consulting report( 2013)‚ current McDonald’s
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operational parameters of McDonalds andKentucky Fried Chicken (KFC) and projects an overview of various factors that differentiate theservices of the two food giants. It covers factors like the product variety‚ customer reach‚ pricingstrategies‚ hospitality management‚ customer relationship management‚ supply chain management andemployee satisfaction programmes.The survey was based on the consumer’s response on their choice between KFC and McDonalds andthe basis of their choice was differentiated
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CONTENTS I. INTRODUCTION............................................................................................ 2 I.1. FRANCHISE .............................................................................................. 2 I.2. KFC............................................................................................................. 2 II. MAIN CONTENT........................................................................................... 3 II.1. SHOPS...............
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KFC Corporation‚ or KFC‚ founded and also known asKentucky Fried Chicken‚ is a chain of fast foodrestaurants based in Louisville‚ Kentucky. KFC is abrand and operating segment‚ called a "concept" of Yum! Brands since 1997 when that company was spunoff from PepsiCo.KFC primarily sells chicken in form of pieces‚ wraps‚salads and sandwiches. While its primary focus is friedchicken‚ KFC also offers a line of roasted chickenproducts‚ side dishes and desserts. The marketing mix is generally acceptedas
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* The majorityof respondents know KFC by friends. * The majority of the respondents prefer KFC for taste. * The majority of the respondents are visiting KFC once a month. * The majority of the respondentsprefer chicken in KFC. * The majority of the respondents are went KFC with friends and collegeous. * The majority of the respondents are feel it lies on a main road. * The majority of the respondents are feelingthe price in KFC is very expensive. * The majority of
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the market arena. 1. Product A product is anything that is offered to the market for attention‚ acquisition‚ use‚ or consumption that might satisfy a want or need of the consumers. KFC product is classified as consumer product‚ i.e. it purchased for solely for household consumption and it has no intermediates. KFC offers specialty goods‚ that is‚ it specialized primarily in fried chicken served in various forms. KFC’s primary product is pressure-fried pieces of chicken made with the original recipe
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KFC STRATEGIC MANAGEMENT NAME : IMANUDDIN BIN MOHAMAD I/C NO : 920915-03-5845 INTRODUCTION KFC is the among the best-established brands restaurants in the Western Quick Service Restaurants market. It is by far the most popular restaurant chain in Malaysia‚ with over about 620 KFC restaurants in Malaysia‚ Brunei‚ Singapore‚ Cambodia and India. KFC sees millions of people flocking to its various outlets years in‚ year out. KFC HISTORY * KFC began with Colonel Harland Sanders. He
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Articles Summary: Heinz Emerging Market by Bill Johnson KFC’s Radical Approach to China Heinz emerging markets The growth of the Heinz’s sales in the developing countries‚ such as China‚ India‚ Indonesia‚ Russia‚ and Brazil‚ is increasing quickly in recent years. Bill Johnson‚ the CEO of Heinz‚ thinks that referring to these countries as the emerging markets is not accurate anymore. They have huge consumers and high quality supporting industries
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